Jaipur, January, 2020: Inde’Loom – The Hyderabad based social impact startup Founded by two social entrepreneurs Suren Chowdhary and Tholi Sandhyain 2018, Inde’Loom is a Maker-to-Market Fair Trade Startup with a mandate to improve the lives of the artisans from the rural hinterlands of India while bridging the gap for marketing such products globally and connecting them directly to handloom lovers across the globe. It is known to bring the looms of India to the whole world by intertwining the country’s rich heritage with modern-day elements. Their new collection ‘Kota Doria’ retains the same ethos by bringing to life an age-old Indian weaving style right from the heart of kaithun in Kota, Rajasthan.

Inde’Looms’ new collection digs deep into history to make a style statement. Couple that with the fact that Kota is one of the three fine count cotton-producing regions in the northern part of India. So the quality and craftsmanship is par excellence. The Kurties in this collection are a unique blend of cotton – it provides strength to the fabric, and silk- it makes the Kurtisoft and lustrous; authentically handmade in a square check pattern (khat). The sheer texture, intricate detailing, painstaking fineness and feather-like weight further add to the beauty of this collection. The collection has been launched in the Pantone colour of 2020 – Classic Blue by using Natural Indigo Dye extracted from leaves. The hand block prints done by the artisans have further graced the outfit. The collection is available at www.indeloom.com.