Earthworm starts new campaign “Change the Climate” to save environment
Jodhpur, January, 2020.
Introducing “Change the Climate”: a positive and action-oriented campaign to combat rapidly
rising environmental challenges.The campaign envisions to build a positive
relation between people and nature. Earthworm India brings together key stakeholders,
including business professionals, philanthropists, environment activists,
officials from government departments, professors from agricultural
universities, children and adults from schools, panchayat members, farmers,
youth and women from villages, to find positive solutions for climate
sustainability.
“Change the
Climate”| Jodhpur is a flagship initiative of Earthworm India to promote meaningful
plantation with robust monitoring to ensure quality trees with healthy survival
rates. This is done to increase the green cover, and create sense of responsibility amongst society at
large on sustaining natural resources. Jodhpur has emerged as a big centre of artistic furniture and ethnic /
traditional handicrafts. The handicraft export industry of Jodhpur has
virtually become the power house to sustain the economy of the state in general
and the region in particular. The handicraft sector is economically important
to high potential for export thereby earning valuable forex for the nation
reckoning to about Rs. 1500 crores a year.
Everything comes with a cost. In
order to meet the high demand, although, the trees have been harvested at a
faster pace, but there is a big decline in compensating this harvest with fresh
sowing. Farmers are losing interest in agro forestry model and are getting dependent
on mono culture crops. It is thus important to maintain a viable balance between
need and supply in order to ensure the business and environment sustainability.
Earthworm India, through its flagship campaign “Change the
Climate”,works closely with more than 2000 farmers in 250
villages of Punjab, Haryana and
Rajasthan promoting afforestation by distributing more than 2 lakh saplings.By the month of March, we have planned to plant more than 150,000
saplings, with support of many handicraft exporters in Jodhpur.
We all must remember that “Nature is not a legacy we inherited
from our forefathers; it is a debt we borrowed from our future generation. We
are aware of the magnum of environmental challenges being faced by mankind.
Planting trees is one simple solution that can bring balance to the entire
ecosystem.At the same time, will ensure the perineal supply of raw material. It is time to accept our responsibility and
to take the corrective measure without wasting anytime.” explained Naresh
Chaudhary, Earthworm India’s Country Manager.
Gaurav Kaushik, Head of Programs,
Earthworm India said, “Agro forestry intervention is a pertinent solution
to rectify this disbalance. We strongly recommend agro forestry in India, this
important practice translated into an exclusive campaign called, 'Change the
Climate'.
“Change
the Climate”is based on the principle of “for the
farmers, by the farmers and with the farmers”. The high quality nurseries are completely
run and managed by women self-help groupsin villages” stated Sanket Bondre,
Project Officer, Earthworm India.
Praveen
Sharma from Sharma Industries says, “If we want our businesses to thrive in
longer run then we need to take care of the means of our raw material. We are
so pleased to join the “Change the Climate” campaign as we now can connect with
many farmers to witness that importance of agro forestry is well understood by
each one of us.In fact, we are broadcasting this news on our social media
handles to urge our fellow exporters to join the campaign as well.”