New Delhi, January 28, 2020: The end of a calendar year marks the beginning of the Indian taxpayer’s hustle to scout for the perfect investment option to help ease their annual tax load. Hence, in its 2020 tax-saving campaign, India’s largest financial services app, ETMONEY is promoting its unique tax-saving proposition that enables customers to save up to Rs. 78,000 in tax savings.

Through its latest campaign, ETMONEY encourages the audience to demand more out of their lives. The campaign, conceptualized by DAIKO FHO and produced by Cellardoor in partnership with the Times Internet marketing team led by COO Santosh Navlani features a TVC starring standup comedian and comedy writer Biswapati Sarkar and actor Namit Das who present this message in a fun yet emphatic manner.

Santosh Navlani, COO & Head of Marketing ETMONEY said, “The last quarter of any financial year is that time when the income-earning Indian Individuals thinks about tax savings more than ever before. We intend to not only drive a larger awareness of what the maximum possible tax-savings can be for them, but also enable seamless purchase of those tax-saving products. Moreover, our aim is to help people derive maximum value for themselves while they save the tax by ensuring they also enhance their financial lives through them - be it growing their money, insuring themselves or protecting health of their families and get rewarded by additional tax-saving if they start planning for retirement. We are aiming to help individuals save over Rs. 300 Crore in aggregated tax-saving through the Tax Saving season of Jan-Mar 2020 and establish ourselves as the ultimate destination for tax savings in the country.”

Rajesh Aggarwal, Founder & CEO - DAIKO FHO said, “ETMONEY’s tax-saving campaign was conceptualised as a brief yet engaging narrative that delivered its promise of maximising savings in a manner that would resonate with the widest segment of tax-paying Indian. We are happy to have been able to weave our experience in engaging storytelling with incredible actors like Biswapati Sarkar and Namit Das to deliver this insightful message in a humorous yet impactful manner.”

Link to the campaign film: www.youtube.com/watch?v=mF4HOYRpRn0