The campaign is already live, and creators can participate in the same until March 11. To earn beans, the user will have to invite other users or friends with help from a link. If a user’s friends activate the ranking-up page button successfully, the user can earn the random point number. Also, a user has an unlimited number of invites per day, but s/he cannot invite a friend who has already accepted the invitation. With this virtual celebration of Holi festival, users can play Holi with all their friends for an extended period and make the most out of it.

The campaign has come at the time when playing Holi the traditional way could be dangerous for people in India. Given the outbreak of Coronavirus in various parts of the country, people are abstaining from being a part of any large gatherings or commuting from public transport. As of today, people are cautious with their daily routines and altering ways to maintain the utmost personal hygiene. With Likee’s virtual Holi celebrations, people can enjoy the festivities without any risk. 

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.