New Delhi, March 2020: India’s most unique and comprehensive engagement-driven loyalty program - Times Points has now moved one step closer to incentivizing people for what they habitually do like  reading news, listening to songs, social sharing etc. and transforming that into an ability to shop! It now allows its users to utilize their loyalty points for shopping across brands like Bata, CCD etc. This makes TimesPoints the first non-transactional loyalty platform in India to allow users to Pay With Points by  the convenience of converting their earned points earned into tangible O2O transactions at brick and mortar stores for daily usage.

Their partnership with TWID Pay enables 550Mn+ internet consumers of India to engage with them omnichannel. Apart from enabling  adding value to existing and future TimesPoints benefits by leveraging loyalty as a means to drive transactions for users to avail material discounts across the this transaction ecosystem, the move also brings paradigm a tectonic shift in the power of  “Loyalty” industry by activating online to offline consumption and allowing direct monetary wallet benefits.

Speaking on this big leap in the product’s evolution, Nidhi Agarwal, Business Head, TimesPoints said, “Rewards for engagement sit at the very core of TimesPoints, we ensure utmost return to the investment that our users make with us by spending their valuable time on our network. This strategic partnership marks the beginning of a new era of rewards lead transaction where a user’s daily habits become a mode of payment without any friction at more than 70,000 retail outlets that are a part of the Twid Pay network. TimesPoints users will now pay less and earn additional rewards on the go every time on the TimesPoints-twid network.” 

Twid Pay’s plans to launch its own online store will allow users to transact on availing the services in fuel, cabs, travel, entertainment and food delivery through its mobile app. This will also give credence to TimesPoints’ aim to grow from a Loyalty program to a powerful currency earned via engagements.  

Commenting on the partnership, Rishi Batra, Co-Founder & COO of TWID said, “Through this strategic tie-up, we are introducing single-click checkout where the existing balance of TimesPoints gets clubbed with TWID’s partner reward pool and users get more buying power. The results so far promises very high engagement and program ROI, cementing TimesPoints as the most rewarding and innovative loyalty program in India. The teams are already collaborating in multiple avenues to leverage each other networks and making the user journey delightful..”