Jaipur, October 14, 2019: TECNO, the premium smartphone brand from TRANSSION India, is known for its ahead of the curve approach towards bringing premium smartphone feature sat most compelling price points. Today the brand has taken yet another disruptive step by offering revolutionary dot-in display selfie camera at just INR 9999, letting today’s you the experience more while spending less.

Last month, the brand made its entry into an affordable entry-level segment with launch of its best-selling global ‘SPARK’ series in India, consisting of 3 phones – TECNO SPARK Go, TECNO SPARK 4 and TECNO SPARK 4 Air, all in the price range of 5K to 9K which has witnessed remarkable acceptance by the consumers led to sharp rise in demand.

Bolstered by the success of SPARK series and with Diwali just around the corner, TECNO once again is stepping-up the overall mobile experience targeted specifically fast-paced digital natives who are looking for top of the line specs at affordable pricing. TECNO CAMON 12 Air comes with segment-first 6.55 inches Dot-in display, AI powered 16MP+2MP+5MP triple camera with category defining Quad flash, backed by a powerful Octa Core Processor, 4GB RAM and 64 GB ROM and Android 9 pie out of the box. Together, these features will enable the youth from taking stunning photos with unprecedented clarity to delivering larger than life theatrical experience while viewing videos.

Mr. Arijeet Talapatra, CEO, TRANSSION India said,“With each launch, we have been positively gaining market share across entry and budget mobile segments. Keeping a pulse of the market, we have been evaluating the demand and need of youth while buying a new smartphone, and with our focused R&D, we have always raised the bar both in terms of offering best-in-class specifications and compelling pricing with every new product release in India market. With CAMON 12 Air, we continue to build our strong portfolio and aim to disrupt the under 10K segment by introducing feature that are only available in flagship phones of other smartphone brands at premium price. Designed for young millennials and Gen Z consumers, TECNO CAMON 12 Air is currently holding the crown of bringing the most affordable ‘Dot in-display’ in the offline space. We are confident that with this new festive product portfolio, we will amaze the consumer and consolidate our brand position among Top 5 offline smartphone brands of India under 10K-segment.”

High definition view with theTrailblazing In-Display priceless Dot

With an expanded screen of 6.55 inches and HD+dot-in display, TECNO CAMON 12 Air offers a 20:9 aspect ratio for the ultimate viewing experience. Thanks to its ultra-thin bezels, dot-in display and a perfect 90.3％ screen to bodydisplay ratio, everything from videos to games come alive. The phone’sHD+ screen comes with high defining screen resolution of 720 X 1600 which produces natural colorsfor a true to lifeviewing experience for reading text, watching multimedia and results in better view ability of any content on your smartphone screen.

Unlike other smartphones which typically have 450 nits brightness, CAMON 12 Air’s display has 500 nits screen brightness that accentuates view ability in every lighting condition - even in broad daylight!It also comes with a unique Eye Care feature and an intelligent Reading Mode, which produces warm colors for maximum comfort.

An artistic and user-friendly design 

 TECNO CAMON 12 Air flaunts a contemporary look with an edge-to-edge display and fluidic corners to catch every eye. The dot in-display with ultra-thin bezels give the smartphone a premium look. TECNO CAMON 12 Air with a 8.15 mm thickness and weighing only 172g is extremely sleek and comfortable to hold.Available in two ravishing colors- Bay Blue and Stellar purple, the phone embodies the modern sophistication to capture everybody’s attention.

Power of Three toCapture the Best in Every Moment

TECNO CAMON 12 Air’s triple rear camera setupis an integration of a 16MP primary camera with large f/1.8 aperture;2MP depth-sensing lens perfectly suited for real portraits; and the icing on the cake- an additional 5MP 120° Ultra-Wide Lens for amazing landscape photos and Macro lens for 2.5cm extreme close-up detailed shots. It also comes equipped with AI Google Lens features for smart identification of objects, automatically popping up all the relevant information in every frame for easyunderstanding and reach. The category defining unique QuadLEDflash enables you to click perfect shots even in any lighting condition. Its impressiveface detection auto focusing delivers sharp and crisp results, regardless of the place and time of the day

Take Your Selfie Game to the Next Level

The front camera of CAMON 12 Air comes with a best in class 8MP AI selfie camera placed in the in-dot area on its front. It is equipped witha dynamic AI beauty mode - the 6 level 3D beauty that covers 170 key facial points to enhance your skin tone and smartly erases everyblemish to help capture perfect selfies. It naturally retouches every picture and is tuned specifically to enhance Indian skin tones and features. The smart bokeh mode uses enhanced machine learning for more accurate edge recognition.In addition, the wide mode enables you to capture the best ‘groupfies’ with your friends and family. With stickers and AR virtual emoticonslocalized for India, users can add a fun touch to images and videos they capture.

Big Battery for Endless Entertainment

CAMON 12 Air comes equipped with a4000mAh high density large capacity battery, with intelligent power saving technology, to meet thecontinuing needs of your work and life.Once fully charged users can enjoy 12 hours of Video playback, 8 hours of gaming, 10 hours of web browsing and 114 Hours of music playing.

Seamless Performance for a Delightful Experience

The CAMON 12 Air is powered by the Helio P22Octa-core system-on-chip, mated with 4GB RAM & 64GB ROM and 256GB expandable storagewith a 3-in-1 multi card slot where users can put dual nano SIM along with a dedicated microSD. The phone comes loaded with Android 9 pie operating system. A power-packed performer, CAMON 12 Air handles everyday operations and heavy-duty tasks with ease. It is snappy and runs efficiently without any lag. Gaming experience is also smooth and the phone keeps the thermals in control.Moreover, the phone is secured with advanced face unlock 2.0 andsuperfast fingerprint sensorwhich unlocks the phone in just 0.27 seconds.