Jaipur, September, 2020.

Food and snacking is an inseparable part of our lives; more so when festivals are round the corner. Any celebrations are incomplete without an accompaniment of snacks and munching delights to be enjoyed with family and friends.

The product range of Namkeens (Pitaara Namkeen) and Potato Chips (ChipseeZ) from the house of DBL (Desai Brothers Limited) has always been an integral part of families and festivities.

Pitaara Namkeen brings a range of 17 variants of traditional favourites with novelty, a perfect companion to all your special warm family moments. Made from the choicest ingredients, our popular Bikaneri Bhujia to Albela Aloo Bhujia, Lajawaab All-in-one to Nutty Tasty and Manchahi Moong Dal and more; Pitaara offers something for everyone to tantalize taste buds while celebrating every mood and occasion with your loved ones.

ChipseeZ, our brand of potato chips is all about interplay of youthful energy and a riot of contemporary flavours.  It comes in five exciting flavours from Classic Salted to Zesty Pudina and Zingy Tomato, ChipseeZ help dial up yourfun moments with friends.

Mr. Arnab Chatterjee, CMO Pitaara Namkeen says, “We Indians need no reason to snack, and when with festivals around, it becomes a welcome necessity. Our comprehensive range of 17 variants in Namkeen and 5 variants in chips is very popular within the markets. We understand our customers’ concerns and are currently focused on bringing our delicious range of snacks to our consumer’s in a safe and hygienic manner. We have undertaken all safety measures to provide a worry free, delightful snacking experience.”

He further added, “In line with constantly improving our overall product experience, we are now introducing New Improved Four Layer Product Packaging to ensure longer product shelf life thereby retaining product freshness, taste and crispiness.”

Headquartered in Pune, DBL (Desai Brothers Limited) is an Indian business conglomerate, with interests in multiple sectors. DBL forayed into snacks business in 2013 and today Pitaara is one of the well accepted brands in the market.