New Delhi, October, 2020.
The nation’s leading
public sector bank, Punjab National Bank (PNB) commemorated the 150thbirth
anniversary of the father of the nation and paid homage to Mahatma Gandhi by
launching a financial inclusion &literacy camp, the ‘Gram Sampark Abhiyan’.
Shri Narendra Singh Tomar, Hon’ble Minister of Agriculture & Farmers
Welfare, Minister of Rural Development and Minister of Food Processing
Industries, Government of India, officially launched the nationwide campaign. Other
senior officials from PNB included, Shri S.S. Mallikarjuna Rao, MD and CEO,
Executive Directors and Chief General Managers were present.
The campaign is
centred on four key themes namely, Digital, Credit, Social Security &
Financial Literacy that will encapsulate various activities and prescribes the
cherished theme of ‘Aatmanirbhar Bharat’. Upon commencement, PNB’s 3930 rural
and 2752 semi-urban branches will aim to reach 526 districts during the
campaign, with 2 camps per branch every month.This campaign islaunched on 2ndOctober
and will culminate on 31stDecember 2020 covering 526 districts of 24
StatesincludingMaharashtra, UP, Bihar, Gujarat, Orissa, Manipur, Tripura, Telangana
etc.
Acknowledging the
efforts of PNB,Shri Narendra Singh Tomar, Hon’ble Minister of Agriculture
& Farmers Welfare, Minister of Rural Development and Minister of Food
Processing Industries, Government of India said, “PNB is India's first
Swadeshi Bank established in the spirit of nationalism and inspired by freedom
fighters like Lala Lajpat Rai. It was thefirst bank purely managed by Indians
with Indian capital. The bankplays a vital role in the economic development of
the country.
The Gram Sampark
Abhiyan is launched by PNB on Mahatma Gandhi's 150thbirthday, such
efforts will benefit the rural masses of the country on a large scale. I
congratulate PNB for their efforts. I am confident that as a responsible bank,
Punjab National Bank will continue to support the government’s efforts to boost
economic growth.”
Speaking on the
occasion, Shri S.S. Mallikarjuna Rao, MD and CEO, PNB said, “Agriculture
is a vital aspect of the Indian economy supporting around 50% of the rural
population and around 60% of the livelihood. It is imperative to focus onempowering
villages andestablishing more agripreneurs that willboosteconomic growth.Our constant
efforts aim towards educating the villagers on various government schemes and
products available while providing them ease of banking and unified services.
PNB also offers digital services in native languages to make banking more accessible,
convenient, and user friendly.”
Under the focus area
of the theme Digital – PNB will focus on Aadhar Seeding, Mobile Number seeding,
Digital Onboarding BHIM UPI. Under the second theme of Credit, PNB will focus
on Agri. Investment Credit Scheme, Self Help Group Scheme & PSB59 Minutes
loans. Under the theme of Social Security, PNB will focus on PMJJBY, PMSBY,
APY, Low-Cost Health Insurance, and Low-Cost Life Insurance and finally under
the theme of Financial Literacy Camp will educate people through informational
Audio and AV.