New Delhi, October 13, 2020.

Nippon Paint India, part of the NIPSEA Group, today launched a complete ecosystem to cater to Indian consumers’ increasing demand for unique design solutions. A ‘one-click’ service for architects and designers, a+ will facilitate and create compelling solutions. The a+ brand will provide design services, product solutions and full turnkey project execution services. With this unique offering, Nippon Paint India aims to create a niche for itself in this yet-untapped market. With an aim to realize its commitment to an Atmanirbhar Bharat and Start Up India, Nippon Paint India plans to mentor young and enterprising Indians under the a+ brand and has tied up with ‘Brains on Walls’ and ‘Spaciux’ in the first round.

Under the a+ program, Nippon Paint India will collaborate with more than 500 leading architects and designers across India to bring to life unique and compelling design and execution solutions, across the country. With its elaborate dealer network and strong community of over 2000 painting contractors spread throughout India, WoodArt by Nippon Paint, along with its new initiative a+ aims to create a niche in the market for the evolving Indian consumer. The aim for this nascent business unit is to cross the Rs 100 crore mark in the next couple of years, but more importantly create smiles and satisfaction for thousands of consumers across the nation. At the same time, Nippon Paint seeks to become the partner of choice for architects, designers, contractors, paint dealers, start-ups and other members of the eco-system.

Announcing the launch of the platform, Mr. Sharad Malhotra, President, Nippon Paint India (Automotive Refinishes & Wood Coatings) said, “a+ is a unique partnership platform where we co-create and collaborate with architects, designers and consumers to create wonderful finishes for interior spaces. Under this platform, we will provide holistic solutionsfrom concept to creation.Based on Nippon Paint’s innovative spirit, we are bringing together the best coating technology, designsolutions and support systems and also incubating Indian start-ups into our fold. a+ will offer sustainable design solutions that are aesthetically appealing and create happiness and fulfilment for customers.”

Mr. Hitesh Shah, Vice President, Nippon Paint India (Wood Coatings and a+) added, “Under a+ we are also offering our unique and advanced aggregation of wood coating solutions: WoodArt by Nippon Paint. WoodArt delivers exquisite finishes through products made in India, made for India and available across India. WoodArt provides the best wood coating products and solutions to provide transparent and coloured finishes that are both artistic and scientific. Further, Wood Art extends into other surfaces like glass, metal, plastic, marble too. All these finishes and a+ design concepts will now just be one click away for our architects, designers and consumers.”

Brains on Walls Co-Founder Mr. Prakash Mishra said, “We are excited to be a part of the a+ alliance with Nippon Paint. This alliance is going to bring a huge surge and upswing in the home decor and lifestyle segment. We believe every house, every family has a story and the designs around them should be unique, reflecting their mood, style and attitude. a+ comes with an advantage where the Architect and the interior designing fraternity can well leverage our concepts and provide an end-to-end design solution, right from concept to creation.”

Spaciux’s vision is to achieve what it set out to do, emphasizing the importance of exposure for architects, getting people to know and appreciate the art, and bringing in authentic leads to them, culminating in future projects. This amalgamation wasn’t heard in India before. Something that Spaciux pioneered and is standing strong with. “It’s a prestigious moment for Spaciux to be associated with Wood Art by Nippon Paint and we strive to reach higher goals together”, Ms. Minal Dube, Founder of Spaciux added on this occasion.

Nippon Paint India is a leading producer of high-quality paints and coatings for automotive, industrial, wood and the decorative sector. Nippon Paint India is part of the NIPSEA Group which is a subsidiary of Nippon Paint Japan, which forms the largest coatings group in Asia Pacific and the 4th largest in the world in terms of revenue.