The much-awaited Myntra Big Fashion Festival (BFF) is back with a bang from 16^th to 22^nd October 2020. With amazing value offers from 5000+ brands on d over nine lakh styles to choose from, fashion enthusiasts have much to look forward to. The array of offerings will include festive, fusion, formal to casual apparel, footwear, makeup, jewellery, and accessories, to put together stylish ensembles for men, women, and children. To treat its customers with region-specific ethnic selections that highlight the various Indian festive preferences across the culturally diverse nation, Myntra has also introduced a specially curated festive store.

Myntra's festive store is a one-stop destination for the entire family’s festive needs. Across a range of apparel for adults and kids, jewellery and accessories, beauty and grooming, home needs, and gifting, a customer would find everything that makes a festival wholesome. The store brings out a highly curated selection for all occasions that fall within the month-long festive period - Navratri, Durga Puja, Dussehra, Karwachauth, Diwali, Dhanteras, and Bhaidooj. One would also find styling tips in terms of ready-to-wear looks to suit their needs and personalities, be it fusion, a festive dinner look, or something more traditional.

The festive store also aims to showcase key brands and their festive collections with a focus on strong value offers for the customers. Brands such as Biba, W, Libas, and their festive edits have exciting styles that can be purchased from this store.

Myntra is enabling customers to celebrate the festive diversity of the nation with its strong pan India collection:

Available are, Jamdani, Bhagalpuri and traditional red and white sarees from the East, Banarasi, Chikankari, Mojaris, Juttis, etc. from the North, Kanjeevarams, Veshtis, Temple Jewellery, Pattu Pavadai from the South, Bandhni, Gota Patti, Leheriya and Mirror work from the West and Maheshwari, Chanderi, Dhokra, etc. from the Central region.

A glance at the Regional Collection up for grabs during  Myntra’s ‘Big Fashion Festival’ 2020

Listed below are some of the popular options that buyers can add to their cart

Sarees – The quintessential Indian garment for a woman can be shopped from renowned brands such as Soch, Pothys, Aamna, Banarasi Silk Works, Saree Mall, Mimosa, and so on.  Silk, cotton, linen, organza, satin, and chiffon are some of the various fabrics that can be bought at incredible prices during Myntra Big Fashion Festival 2020. The styles of sarees include Banarasi, Kanjeevaram, Chettinad, Tussar, Chanderi, Mysore Silk, and many more, in prints or embellishments of different kinds to suit individual preferences.

Kurtas – This is a garment that has a home in every wardrobe, and Myntra’s Big Fashion Festival is the best time to stock up. One can pick between long and short kurtas for men with some having asymmetrical hemlines that are apt for everyday wear or festive occasions. Women will be pleased to select from anarkalis, kaftan, pathani, A-line, or straight cut ones in various lengths, from Libas, Anouk, Sangria, Max, and others.

Salwar Suits – The versatility of this garment has helped it remain a popular choice amongst ethnic wear for women throughout India. There are festive, fusion as well as daily wear options available at affordable prices. Leheriya, Shibori, Kalamkari, Ombre, Ikat, and many other kurta styles can be found from trusted brands such as, Jaipur Kurti, Jiyaa, Varanga, Nayos, and Libas. Customers can get their hands on these kurtas with attractive offers going up to 80%..

Lehenga Choli – The lehenga choli is definitely a garment that is on top of the list of women’s Indian wear for special occasions, be it festivals or weddings. Women can choose from, made to measure, ready to wear, semi-stitched as well as unstitched pieces on Myntra. The collection caters to diverse preferences in fabrics too. Shoppers can find pieces from some of the most trusted brands, such as AKS, Chhabra 555, Inddus, and more.

Nehru Jacket – This is a must-have in every man who wishes to look his dapper best in a kurta pyjama. Shoppers can find a diverse range of fabrics in Nehru jackets, such as corduroy, satin, velvet, and woven pieces at the 2020 Myntra Big Fashion Festival. They can be worn either for festive celebrations or with everyday smart ethnic, formal ensembles. ‘House of Pataudi’, Manyavar, Vastramay, and Sojanya are examples of prominent brands that men can select on Myntra.

Sherwani – Men who are looking to don a regal ensemble for special occasions will not be let down by this distinctly Indian garment. Both traditional pieces as well as ones with a contemporary touch will be available during the Myntra Big Fashion Festival 2020. Brands such as Kisah, Deyann, Manish Creations, SG Rajasahab, Freehand, Benstoke, and others, offer plain, printed, embroidered as well as self-design sets. The fabric choices include, cotton, silk, silk blend and polyester in a variety of styles.

Kolhapuri Chappals – One of the classic choices in ethnic footwear is the Kolhapuri chappal. These pairs, with the unique toe loop, are available in styles for men and women. This traditional leather footwear also has synthetic options. If one wishes to look beyond traditional slippers, there are variants such as, sandals, flats, and heels too. Find them in a host of colours for festive events as well as for daily use.

Mojaris – It is the variety of colours and designs that makes it possible to find a mojari for diverse ethnic ensembles easily. At the Myntra Big Fashion Festival, one can find a wide range of options for men, women, and children at eye-catching prices. Buyers can find pairs featuring thread work, woven patterns, embellishments, beading, embroidery, prints, and much more. There are pairs that are backless and others with a back strap, ankle loop, velcro, or zip. Taavi, Fulkari, Jivaana and Jutti Express are some of the popular labels within this collection.