Mumbai, October, 2020.
Tata Motors today
announced a landmark achievement ofproducing4 million passenger vehicles in
India, since its inception. The company expresses its gratitude to the
tremendous customer support that has made this accomplishment possible. In
light of this, Tata Motors has launched the ‘We Love You 4 Million’ campaign to
honour the support of its customers through this successful journey.
Over the years, Tata
Motors has produced legendary vehicles like the Indica, Sierra, Sumo, Safari
and the Nano that have played a pivotal role in the shaping the country in its
post economic liberalisation era. These iconic vehicles have broken barriers
across categories in the Indian automobile sector. With the launch of the Tata
Safari, the company pioneered the concept of a ‘lifestyle SUV’ to the industry,
thereby creating the most aspirational four-wheeler for its customers. In honour
of the legacy of Mr. Sumant Moolgaonkar, Tata Motors introduced the first ever
MPV in Tata Sumo. With Indica, the company changed the customer perception in
terms of how a passenger vehicle is received. In the more recent past, Tata
Motors redefined the entry level car and the compact SUV segment with the rollout
of the Tiago and the Nexon respectively.
As of today, with its
New Forever BS6 range consisting of the Tiago, Tigor, Nexon, Harrier and the
Altroz, the company has the youngest and the safest product portfolio in the
market. Tata Motors has been India’s first car manufacturer to have received a
5-star Global NCAP rating for its model, the Nexon. Tata Motors is also India’s
largest EV manufacturer with 67% market share and leading the way on electric
vehicle adoption in India.
The company had
achieved the 1 million production mark for passenger vehicles in 2005-06, 3
million in 2015 and the 4 million production milestone was achieved this month.
Commenting on this
historic event, Mr. Shailesh Chandra –
President, Tata Motors Passenger Vehicles Business Unit said, “As
India’s home-grown automotive brand, we are delighted to have reached this prominent
milestone for our passenger vehicles segment. Since its inception, Tata Motors’
commitment to introducing products that have the best-in-class safety, design
and performance has brought to life the vision of our Chairman Emeritus Mr.
Ratan Tata. Over the last 30 years, we have rolled out icons that have not only
catered to evolving customer needs but have also set new benchmarks in their
respective segments. Our “New Forever” range of passenger vehicles only
strengthens our commitment towards our customers. In bid to become future ready
we have embarked on a sustainability journey
with EVs and are leading India’s journey towards sustainable transportation.”
In the last 3 decades,
the company has not only rolled out class-defining products, but has also
significantly evolved in terms of manufacturing and technology. Tata Motors was
the first Indian company to develop indigenous capabilities from the design,
development, validation and manufacturing stages as well as have a streamlined sales
& service operations, all under one umbrella. It was also the first car
manufacturer to install a crash test facility in India. As of today, Tata Motors
has in-house design and simulation studios that execute rapid prototyping,
digital product development, and a fully-equipped emission testing facilities
to enhance its engineering capabilities, thereby developing best-in-class
products. Tata Motors has state-of-the-art manufacturing facilities at Chikhali,
Pune; Sanand in Gujarat; and the FIAPL plant at Ranjanga on in Pune.