Mumbai, November 5, 2020.

Growel’s 1O1 Mall, Suburban Mumbai’s favourite family destination, brings in the festive mood this Diwali with fantastic offers for everyone with the ‘Festival of Delights’.  The festivities this year began on October 30^th and will go on till November 29^th, offering customers hope and positivity by giving grand incentives for a small spends.

Diwali symbolises a golden shine and is synonymous with glittering. Growel’s 101 Mall has been decked-up in an all-gold avatar this Diwali, complete with intricate golden lamps, lanterns, chandeliers and exclusive selfie-points for its customers. The magnificence of the décor reflects the positive outlook of the brighter times ahead post the hardships of the past year.

Speaking about the splendid décor at the mall, Sachin Dhanawade - Chief Operating Officer (COO) Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in Mumbai, said, “After an emotionally and financially drained year, perhaps the mesmerising décor will bring in some excitement and hope for the next year. In the social media age, décor worth photography automatically lends to a greater organic visibility online. Mesmerising and interactive décor is what attracts the new age customers as they are looking at sharing glimpses of their lives online and looking for more than a shopping spree at malls. We are hopeful that the festive season will boost the consumer sentiment, helping us to achieve 80% of sales of last year (y-o-y).”

On minimum shopping of just Rs 5,000 and above at Growel’s 1O1 Mall during the festival, customers can participate in the Shop & Win Bumper Draw to win a brand new Maruti Suzuki S Presso car for the 1^st prize, or one 2^nd prize of a gold necklace and two 3^rd prizes of the Sony PlayStation 4. Meanwhile the event will also give away three home appliances every week to participating customers.

The ‘Festival of Delights’ campaign will be amplified through Print, OOH, Direct Mailers & SMS, Social Media Marketing, Blogger Engagements and In-mall communication.