Bengaluru, November 6, 2020.

As a part of the ongoing festive celebrations, you can now surprise your loved ones by gifting Prime. Add more cheer to the festive season with the gift of year-long access to Amazon’s flagship Prime membership.

With the launch of the new ‘Gift of Prime’, customers can now purchase a year of Prime membership for ₹999 and instantly gift it to their friends, family and loved ones via e-mail. With the ability to gift Prime membership, you can give a gift that your loved ones can enjoy all year long. They will be able to enjoy the many benefits of Prime, including unlimited FREE One-Day and Two-Day delivery, the latest blockbuster movies and award-winning TV shows with Prime Video, exclusive & early deals, ad-free music with Prime Music, unlimited 5% reward points on shopping on Amazon.in with the Amazon Pay ICICI Bank credit card, a free rotating selection of more than 1,000 books; magazines and comics with Prime Reading access to free in-game content with Gaming with Prime and more. An annual Amazon Prime membership is the perfect gift for your loved ones whether they enjoy shopping or watching videos or listening to music, reading books or playing games.

Customers can purchase the annual Prime membership using any electronic payment instrument. They can select the gift, add the e-mail address of the recipient and gift it instantly from the comfort and safety of their homes. They can also include a personalized message with the gift card to make it even more special.