MUMBAI, Oct. 16, 2019 /PRNewswire/ -- YES BANK, India's fourth largest private sector Bank, in partnership with Kidzania organized a fun-filled evening for its customers to celebrate priceless childhood memories in Mumbai andDelhi recently. As part of YES BANK's constant endeavor to deepen and extend relationships with its valued customers beyond banking transactions, the Bank had launched an initiative, 'Cherishing Childhood'.

'Cherishing Childhood' was designed in the form of a contest which ran fromMay 15 to July 31, 2019. For the contest, customers were invited to submit best photographs of playing childhood games with their children. The exciting initiative saw adults re-living their childhood memories along with their children and created a unique experience for families to bond.

The response from the customers has been overwhelming and over 15,000 customer entries celebrating the fantastic moments were received from more than 350 cities across India. The top 100 winners received attractive prizes and the winning entries featured a beautiful capture of a mother and daughter laughing and enjoying the game of blind man's bluff. The other winning entry featured a mother cherishing her childhood by playing the iconic old school game of snakes & ladders with her son.