New Delhi, 04 December, 2020.

TECNO, the global premium smartphone brand, today launched POVA, a new product line of smartphones aimed at providing speed, performance and excellence to its consumers at a competitive price point. TECNO POVA is available in two variants: 4GB + 64GB & 6GB + 128GB featuring a high-performance MediaTek Helio G80 Octa-Core Processor, an in-built Hyper Engine Gaming Technology and a 6000 mAh battery with 18W Dual IC Fast Charge lending an uninterrupted gaming and multitasking experience.  

Brand TECNO is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features across smartphones in 6-15K segment. With the launch of POVA, TECNO India portfolio now consists of three distinct product propositions: Bestseller ‘SPARK’ series, designed and developed, keeping in mind the aspirations of young India, looking for valuable smartphone experience in 6-10k segment; ‘CAMON’, the popular camera-centric series with outstanding camera features targeting mid-to-premium segment; and now ‘POVA’ that offers more powerful smartphone experience that meets the needs of multi-taskers, gaming enthusiasts among others, all within the mid-budget 8-12K segment.

Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India said, “Since the brand’s entry into India, TECNO’s mantra has been to disrupt the sub-15K smartphone category by introducing the features which are not available at such price points. We are committed to our diverse consumer base and the debut of our new product line POVA adds another dimension to our expansive product portfolio. This time we are focused on providing Indian consumers with an ultimate powerhouse series that will give access to speed, performance and excellence that will distinctly deliver what our consumers care for most in their smartphones. Designed for young millennials and Gen Z consumers, TECNO POVA is currently holding the crown of bringing together the most competitive smartphone offering Helio G80 processor with 6000 mAh battery, dual IC fast charger & Dot-In display starting at just INR 9999.”

Speaking about the launch, Aditya Soni - Senior Director, Mobiles, at Flipkart says, "In today’s world, customer expectations from a smartphone are evolving rapidly and this encompasses a range of uses from work, learning to entertainment. As people spend more time on their smartphones to stay connected with each other, the gaming community is only growing and the demand for high-performance affordable gaming smartphones is therefore on the rise. We remain consumer-first and with the launch of Tecno POVA on Flipkart, are only strengthening our portfolio that caters to a wide range of evolving requirements"

POVA by TECNO is available in two variants: 4GB+ 64GB @INR 9,999 and 6GB + 128 GB @INR 11, 999 in the exciting colours of Dazzle black, Magic Blue and Speed Purple.  The first sale starts from 11^th Dec 12 noon onwards at Flipkart.

Key USPs of TECNO POVA: 

·         Extraordinary performance with Helio G80 Gaming Processor 

The TECNO POVA is powered by a Helio G80 an Octacore 2.0 GHz Processor paired with a Mali-G52 GPU for high-end graphic crunching, making it apt even for heavy gaming.  The in-built HyperEngine Game Technology provides superb image quality, smooth game-play and ensure uninterrupted connectivity for dedicated gamers as well as smooth daily operations with a faster response rate

·         Powerful 6000mAh battery beast with 18W Dual IC Flash Charge

TECNO POVA comes packed with a long-lasting 6000 mAh battery that provides 30-day standby time. Better yet, the device offers 18W dual IC fast charging support which charges 20% faster than single IC fast charge.  The in-box fast charger provides 20 hours’ music playback or 4 hours of calling time in just 10 minutes of charging.  Topping it off, there is a 3D multilayer graphite and thermal conductive gel heat dissipation solution that ensure game experience optimisation with reduced charging temperature.

·         Witness an immersive Visual Experience with 6.8-inch display

Streaming video is a delightful experience on TECNO POVA with its 6.8-inch dot-in screen and 20.5:9 aspect ratio. Enriched with a 1640 x 720 HD+ resolution, 480 Nits brightness and 90.4% screen to body ratio, it gives more screen space that allows users to see more. In landscape mode, watching movies, TV shows, and games becomes much more engaging. 

·         Multi-focus Quad 16MP AI Rear camera 

POVA is equipped with an AI Quad Rear Camera (16 MP + 2MP + 2MP + AI Lens) complemented with a ‘Super Quad Flash’ provides professional grade photography options with its user centric multi AI Photography modes like Bokeh, Macro, Slow Motion, Short video, 2K video recording, AI body shaping, Google Lens, Document scanner etc

The MediaTek Helio G80 processor provides a range of in-chip accelerators and powerful AI processing capabilities that supports hardware depth sensing, camera control unit, image stabilization and rolling shutter compensation technologies. Thus capturing spectacular and bright photos even in low light conditions, it also supports slow motion videos at 120 fps continuous recording at 720p HD Quality.

·         Ample storage with multitask efficient RAM 

TECNO POVA is available in two variants: a 4GB RAM with 64GB ROM and 6GB RAM with 128 GB ROM, enabling more space to store your favorite files, video captures and plenty of games. LPDDR4X high speed memory allows more fluid multi-tasking and faster switching between apps without facing any lag issues.  The performance of this device is incredibly reliable. The 12nm technology help in making the smartphone faster and power efficient. 

·         The New HiOS 7.0   

TECNO POVA sports the new HiOS 7.0 that is more efficient and delightful than ever with its unique features such as ‘Game Space’, ‘Game Mode’ and ‘Game Assistant 2.0’ that also include a ‘do not disturb’ function, performance boosting modes and quick-access toolbar among other things.