Mumbai, December 11, 2020.

SBI General Insurance today announced a strategic partnership with Mahindra Insurance Brokers Ltd. (MIBL) through its Sajhedaari programme, to increase insurance penetration in tier 2 & 3 cities. This association marks a significant milestone for SBI General in realising its vision of becoming the most trusted general insurer for a transforming India.

SBI General is also associated with MIBL for the new car, commercial vehicle, tractors and used cars and provide vehicle Insurance with several add-ons the customers.  In the digital space also SBI General has partnered with PAYBIMA, a digital platform by Mahindra Insurance Brokers for providing affordable insurance solutions.

PC Kandpal, MD & CEO, SBI General Insurance said, “The pandemic has brought to fore a large part of our population that does not have health insurance to finance their medical expenditures. The most pressing requirement at this moment for us is to ensure that the ‘missing middle’ is tapped and insured.

Hence, this tie-up is an important enabler in our strategy to meet the insurance needs of our customers in Tier 2 & 3 cities. We are sure that our association will play out well in promoting health insurance awareness; and making certain that more people get health cover.”

Dr. Jaideep Devare, ‎Managing Director, ‎Mahindra Insurance Brokers Ltd. said, “We are excited to collaborate with SBI General Insurance under our Sajhedaari program, a socially inclusive initiative designed to identify, train and certify Point of Sales Persons (POSPs) for insurance distribution, while enabling deeper insurance penetration in the country. We are confident that through our collective efforts, we will empower people with knowledge about and access to health policies, which are sadly neglected due to lack of awareness and accessibility, especially in the under-served and under-penetrated rural areas of our country.”