Blum, one of the world's leading manufacturers of furniture fittings from Austria, is pleased to announce the appointment of Nadeem Patni as the Managing Director of Blum India. In his new role,Nadeem will be managing business operations for Blum across South Asia including India, Nepal, Bhutan, Sri Lanka, and Bangladesh. He comes with over 16 years of professional experience who joined Blum when it was a mere liaison office in India and has seen the inception of Blum India as a wholly owned subsidiary in2017. He says, “India is a multi-faceted, complex country with challenging markets that presents some interesting opportunities where our decades of experience come into play.”

Nadeem is keenly customer-centric in his overall business approach and has built a strong connect with business clients throughout his career at Blum. His experience in training and quality have helped him drive many educative dialogues with clients about the importance of top-quality fittings in furniture. This has increased the acceptance of quality products, enhancing awareness of the Blum brand among the Indian and South Asian markets.

Keeping innovation and practicality at its core, Blumintroduced the AGE EXPLORER® suit in their newly launched 2500 sq. ft. showroom in Mumbai.The AGE EXPLORER® allows people to feel what it would be like to have physical limitationsin the old age making it a vital tool to test products for the long haul.This is where theAGE EXPLORER® suit comes into play–The components of the suite simulate typical physical limitations that can occur in old age.

A kitchen lasts for about 20 years on average,making it essential to think about user convenience in the long-term at the planning stage itself.By simulating practical situations – such as cooking, opening and closing cabinets, tidying up – we gain important insights whichcan be incorporated in the development of new products. This ensures that kitchen buyers of all ages will enjoy using their new kitchens for many years to come.The age simulator suit is used by various industries, e.g. automobile industry, OEMs (original equipment manufacturers) and retailers to define the features of sustainable products.