Jaipur, October, 2019: Forever New is proud to introduce its brand ambassador in India – Model and Actor, Diana Penty, thus exemplifying the brand’s ethos of celebrating the beauty and grace of women. Diana is elegant, glamorous, inspires confidence and mirrors feminine beauty inside and outside, all of which are an embodiment of the brand’s soul.

Commenting on the announcement Diana said, "It feels great to be associated with a brand like Forever New that stands for eternal beauty and confidence, and is the perfect representation of a modern woman. What’s even more exciting is that the brand's aesthetic is synonymous to my personal style - classic, elegant and understated. You know you’ll always be well turned out in Forever New! I am happy to be a part of the Forever New Family and look forward to our association ahead."

Commenting on the announcement, the Country Head, Forever New India, Dhruv Bogra said, “We are confident about this association. The brand has grown significantly in the Indian market and having an accomplished artiste and celebrity like Diana Penty on board will enable us to create greater awareness amongst our customer base and build brand saliency. While our global sensibility resonates exceptionally well with our customers, it is fantastic to have Diana, a wonderful person and celebrity embracing the brand. She shares our values, is an avid shopper at Forever New and an admirer of the brand!”

In the celebration of the announcement, Diana has unveiled a video showcasing the Autumn-Winter, 2019 collection of the brand. The AW’19 collection is inspired by Old Hollywood Glamour and is a mix of contemporary minimalism and classic sophistication. This collection features deep plums, shimmering fabrics and deep jewelled tones.

It embodies effortless style, dramatic opulence and is complemented by rich fabrics that add elevation to the collection. It also has classic neutral hues and chic black throughout the hallmarks of an autumnal wardrobe. Forever New’s AW’19 collection is available at all Forever New stores and the official website of the brand.