Ushering in the celebrations is the entrance of the mall lit up in colourful hues of the surreal Northern skies. The center piece of the magnificent décor inside the mall is a giant snow-covered Mountain cum Christmas Tree that is also the starting point of the magical ‘Polar Express’ toy train to take little customers for a joyride around the mall.

Besides, there are fun stations like the ‘Boomerang Hut’ for taking fun pictures for social media posting, Letter box to post a letter to Santa and a chance to meet him, the ‘Santa Hut’ with goodies and chocolates, much more.

Speaking about the festivities, Sachin Dhanawade, Chief Operating Officer (COO) Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in the Kandivali suburb of Mumbai, said, “Interactive décor is what attracts the new age customers as they are looking at sharing glimpses of their lives online and looking for more than just a shopping spree at malls. After an emotionally drained year, perhaps the mesmerising décor will bring in some excitement and hope for the next year. Given the pandemic situation, safety of our customer is our primary objective and all activities that are planned will be done keeping safety and social distancing in mind.”

The festivities at the mall started mid-December with an array of fun activities starting with the Hamleys Teddy parade on December 13^th. DIY workshops at the mall to engage both children and adults include ‘Paper Hat Making’, ‘Head Gear making’, a coffee making session with Starbucks on Dec 24^th, Clown Cup making on Dec 26^th, Dessert making session by Pop Tate’s on Jan 2^nd, and Mocktail making session by Barbeque Nation on Jan 3^rd, among others.

On shopping for Rs 5,000 at Growel’s 101, little customers will get a free invitation for a  fun filled party with Santa and its Elves, along with Clowns, jugglers and Stilt Walkers, on the morning of Christmas day (Dec 25^th).   

And that’s not all, on shopping as less as Rs 2021 at Growel’s 101 between Dec 13, 2020 and January 3, 2021, customers can win the Grand prize of a Royal Enfield Motorcycle as the first prize; a Family’s Day Out as the second prize, which includes Breakfast at Starbucks, Movies at PVR, Lunch at Pop Tate’s or Dinner at Barbeque Nation, Massage therapy at The Elements Spa, and Dinner at Barbeque Nation. The third prize winners will get assorted Gift Vouchers of INR 15,000/-. Furthermore, there are 3 weekly prizes offering makeovers at Enrich Salon, meals at Pop Tate’s and Barbeque Nation, and movie tickets for PVR Cinema at the mall.  

Growel’s 1O1 mall has been at the forefront of implementing rigorous safety measures ensuring that the mall is 100% safe for both - staff and customers. Among the various safety measure taken at the mall all contact points have been made contactless like sensor based parking tickets dispenser, elevators buttons, washrooms taps & soap dispensers, and potable water spouts are also sensor based and contactless. Contactless billing and ordering by Zoop application in the Food Court has been facilitated. A close check is kept to limit customer entries to maintain social distancing with ‘Social Distancing Officers’ and ‘special staff force’ deployed throughout the mall to assist customers. For emergencies there are isolation rooms, Ambulance and Doctor on call service, and formally trained First Aid Certified front line staff members available at all time.