Jodhpur, 22 December, 2020.

In its constant endeavour to motivate people to become fit, Fittr, an online fitness start-up, has announced the winner of its latest Transformation Challenge (TC) Series 11. The 12-week online challenge ran from 1 September 2020 to November 2020 and saw more than 15,000 participants from all over the world.  

Vihaan Rathore, 28-year-old contestant from Jodhpur is the winner of TC 11 and takes home a Kawasaki Ninja 650 for his commendable fitness journey over a period of 12 weeks. Vihaan was selected after a careful evaluation of his before and after transformation along with his contribution to the Fittr community. He was declared the winner from amongst the five finalists, who included Dr.Rashmi Chahar Khandelwal, (Agra), Pankaj Mishra (Sambalpur), Sanjay Kannad (Bijapur) and Juju Sharma (Dubai). In addition to this, the top 50 runners-up received a bicycle each, sponsored by Hero Cycles Limited.  

Commenting on his journey, the winner of TC 11, Vihaan Rathore said, “I am delighted and proud to win the prestigious TC 11 challenge. This challenge encouraged me to push my limits and bring out the best version of me. I am thankful to the Fittr community for constantly supporting me and my Fittr coach for guiding me throughout my 12-week transformation journey.  Being a part of the Fittr community has been one of the most rewarding experiences of my life.The recognition has inspired and motivated me to work even harder towards my goal of becoming a top-notch fitness expert and helping others achieve their fitness goal.” 

Under the challenge, the participants upload a video every week for 12 weeks, clearly showing their transformation. The idea of the transformation challenge is to compete with oneself, as each participantis evaluated based on his or her past journey. While assessing the contestants, factors such as muscle gain, fat loss, and consistency from the past transformation challenges are taken into account. The one who excels in every aspect becomes the winner.

Jitendra Chouksey, Founder & CEO, Fittr said, “It has been a challenging year for everyone. The pandemic has helped people realise the importance of health and well-being more than ever. This was evident in the number of participants during the 11^th edition of the Transformation Challenge, which went over 15,000. The positivity and motivation associated with these challenges is a reflection of our aim to create an informative and engaging global fitness community. We congratulate Vihaan for winning this challenge and commend his dedication and determination.”

FITTR began as a WhatsApp group by Jitendra Chouksey and later extended its reach to Facebook. In April 2020, the start-upsecured pre-Series A funding from Sequoia capital and became part of Surge, Sequoia’s rapid scale-up program for start-ups in India & Southeast Asia.