Bengaluru, December  2020.

With a view to welcome the New Year with a renewed commitment to health and fitness, cult.fit, India’s largest fitness platform from the house of cure.fit, announces the launch of its year-end FitStart Sale.  

Kicking off on 22nd December, 2020, with Hrithik Roshan as the face of the campaign, this much-anticipated sale will, for the first time, offer fitness packs at attractive prices for cult.fit’s offline & online fitness classes.
 
With a challenging year ending, cult.fit hopes to inspire and motivate people to get back to their fitness goals in 2021 and recommit to #BeBetterEveryday. FitStart sale serves as a reminder to fitness enthusiasts that whether from home or at the centers; cult.fit can help them get started on their fitness journey and bounce back from any setbacks in the past year.  

 
Moreover, in Bangalore, cult.fit will be offering fitness packs via the newly-launched ‘Cult Pass’ – an all-access pass that will allow customers to work out at the best quality gyms and Cult centers across the city.  

Commenting on the FitStart sale, Naresh Krishnaswamy, Growth and Marketing Head, cure.fit, said: “With the end of 2020 fast-approaching, we recognize that the year was fraught with challenges and may have held many of us back from achieving our fitness goals. However, it’s never too late to hop back on and recommit to ourselves, making our health an even bigger priority in the coming year. So, for 2021 we are offering everyone a fresh start with our sale. Also, with the growing demand and preference for at-home workouts, we are offering curefit.live packs for sale too along with the cult.fit center packs. We are excited to have Hrithik on board to help promote this campaign and look forward to welcome both new and old members to our Cult community.”