New Delhi, February 23^rd 2021.

Reebok, India’s leading fitness brand, believes that people will get better through fitness and movement, and Reebok is committed to inspiring people to become the very best version of themselves. Now more than ever, staying fit and healthy will be the top priority, and Reebok aims to introduce more consumers into the fitness category.

Over the years, Reebok has seen that people have taken to walking as an activity to keep fit. To encourage people to take this up as a lifestyle change, the new walking range from Reebok will provide high-quality products accessible to all. The category will see a host of newly introduced products for both men and women, built to provide maximum comfort and support.

Reebok’s walking range is backed by superior quality, comfort, and technology. The new products, namely Reebok Ever Road DMX, Leap Slip On, Evazure DMX Lite, Reebok Lite Slip and Ardara 3.0, among others, are set to strengthen Reebok’s position in the walking category by making technologically advanced and superior quality shoes at an affordable price range.

The advanced and signature DMX technology of Reebok ‘s walking shoe ‘Ever Road DMX’ is built with small pods carved out of the midsole. The same shaped pods are pressed into the outsole with matching geometry to provide maximum support while walking. Channels to connect these pods are also carved out of the midsole and pushed into the outsole. These channels allow the trapped air to move between pods to create natural cushioning from heel to toe for a comfortable walking experience.

Commenting on the walking range, Malaika Arora, Reebok’s Brand Ambassador shared, “Reebok India has been my fitness partner for years now. I could not have been more delighted to join the brand yet again to launch this fantastic new range of walking products. Walking is an activity everyone can pick up on a daily basis, and to have Reebok provide comfort, quality and affordability through their range will surely act as an added impetus for more people across the country to lead a fitter, better life.”

Some of the products being introduced in the new walking category are:

·         ARDARA 3.0- INR 3,999

·         EVAZURE DMX LITE 3.0- INR 4,999

·         Inbound Slip on- INR 2,799

·         LEAP SLIP ON- INR 2,799

·         Reebok Ever Road DMX 3.0- INR 5,999

·         Reebok Ever Road DMX Slip On 3- INR 5,599

·         Reebok Ever Road DMX Slip On 4- IR 5,599

·         REEBOK LITE SLIP 2.0- INR 3,599

These products are available in men, women and unisex sizing starting from INR 2,799/- at Reebok stores and online at shop4reebok.com. Other fashion retailers such as Amazon, Flipkart, Ajio and Tatacliq will also see a wide range of the new walking products. For more information, please visit the Instagram handle @reebokclassicindia