Mumbai, June 2021.
Amazon Prime Music today announced the launch of its third music collaboration with India’s biggest music label, T-Series with MixTape Rewind, a soulful rendition of 90s and early 2000s iconic music hits performed by some of today’s most talented Indian music artists. All songs from Mixtape Rewind will be exclusively available first on Amazon Prime Music for Prime members to enjoy ad-free and hands-free with the voice enabled Alexa experience.
This season’s theme, ‘Rewind To Nostalgia’ brings together Jubin Nautiyal, Guru Randhawa, Tulsi Kumar, Ash King, Armaan Malik, Benny Dayal, Darshan Rawal, Dhvani Bhanushali, Jonita Gandhi, Millind Gaba, Parampara Tandon, Payal Dev, Prakriti Kakkar, Palak Mucchal, Shilpa Rao, Sukriti Kakkar, Sachet Tandon, Tanishk Bagchi, Yasser Desai, Zara Khan with their beautiful renditions of melodies from 90s and 2000s. These artists bring fresh variations with their signature touch to timeless hits like ‘Pyaar Kiya Toh Nibhana’, ‘Tera Chehra’, ‘Dheere Dheere’, ‘Wada Raha Pyaar Se,’ ‘Kya Mujhe Pyaar Hai’ and many more.
Sahas Malhotra, Director, Amazon Prime Music said, “Amazon Prime Music and T-Series have a shared vision of bringing specially curated listening experiences for our customers and we are very excited to partner with T-Series for the third MixTape partnership – MixTape Rewind. The successful and overwhelming response by listeners from the previous MixTape launches has inspired us to create the Rewind edition of Mixtape; with soulful renditions of iconic songs to unwind to the good old simpler times. This collaboration marks another step in our commitment to serving our listeners with delightful performances by their favorite artists, with all songs launching exclusively first on Amazon Prime Music.”
Bhushan Kumar, Chairman and Managing Director, T-Series, says, “We have all enjoyed listening to these songs for the past several years, but this time with a modern twist in Season 3 of Mixtape we have made the same songs that will enjoyed by the new young listener. 20 artists with Abhijit Vaghani have made this season of Rewind groovier, playful and entertaining. We are thrilled to further cement our collaboration with Amazon Prime Music on this very special Rewind season of Mixtape. I can’t wait for audiences to listen and enjoy these reimagined hits.”
MixTape Rewind will take every listener down the memory lane with reimagined renditions of 10 songs, each a blend of 2 iconic hits across the 90s and early 2000s, each performed by an artist duo. The season is conceptualized and developed by Sonal Chawla & Shivam Chanana at T-Series. Ahmed Khan, who directed the first and second season of T-Series MixTape has lent his magic to this season as well. Every episode is a visual delight with a perfect amalgamation of 90s – 2000s. Composer Abhijit Vaghani creates soulful magic bringing together the romance and peppiness with a modern twist.
Starting from 30th June, this season offers 10 episodes launching every Wednesday. Each episode features one unique rendition by a duo.
Listeners of Amazon Prime Music and T-Series are up for a soulful treat this season, one that will uplift their spirits and will have them sing along and cherish the magic of melodies once again as they ‘Rewind To Nostalgia.’