New Delhi,
July 22, 2021.
Aligned to its aggressive growth
strategy in the scooter segment, Hero MotoCorp, the world’s largest
manufacturer of motorcycles and scooters, today launched an advanced, ‘connected’,
and feature-rich new Maestro Edge 125.
Close on the heels of the launch of Glamour Xtec on Tuesday, the new
Maestro Edge 125 adds to the ever-growing appeal of the successful Maestro brand,
offering the ideal combination of style and technology. The new scooter
offers a connected and distinctive experience with its enhanced aesthetics,
modern technology, and edgy design.
Building on an aggressive stance, the new Maestro Edge 125 offers a
high-value and premium experience with the first-in-segment projector LED
Headlamp, fully digital speedometer, Bluetooth connectivity with call
alerts and turn-by-turn navigation, Hero Connect and new sharper design
features.
Available in exciting new colors
at Hero MotoCorp customer touch-points across the country, the Maestro Edge 125
is attractively priced at Rs. 72,250/- (Drum variant)*, Rs. 76,500/- (Disc
variant)* and Rs. 79,750 (Connected variant)*.
*(Ex-Showroom, Delhi).
Since its inception the Maestro Edge 125 has attracted customers who
want the latest in technology and trends. With this upgrade, Hero MotoCorpis
further strengthening its association with the youth and tech enthusiasts.
Malo Le Masson, Head of Strategy
and Global Product Planning, Hero MotoCorp, said, “The Maestro Edge 125 has been a key player
in the 125cc scooter segment. In this latest avatar, we have sharpened its
‘Edge’ further with LED Projector headlamp, Digital Speedometer, Turn-by-Turn
Navigation and Bluetooth connectivity. This scooter has it all. These upgrades
are part of our overall portfolio push to provide more technology and features
to our customers."
Naveen Chauhan, Head of Sales and
After sales, Hero MotoCorp, said, “We
are witnessing an increasing demand for our scooters recently and with the new
Maestro Edge 125 we expect this trend to continue. With its first-in-segment
features and new design, this scooter will definitely resonate with the youth across the country.”
New Maestro Edge 125
First-in-segment LED Projector Headlamp
The new sleek headlamp boasts of high efficiency, double light
intensity, and wider & farther light spread for enhanced visibility on the
road.
Design
The new Maestro Edge 125 is packed with a host of new design
elements including the completely new sharp headlamp, sharper front design, new
sporty dual tone stripe pattern, masked winkers and new prismatic colors.
Connected Features
The Maestro Edge 125 has a fully digital speedometer with Bluetooth
connectivity that offers features like Pairing with Passkey, Turn-by-Turn
Navigation with superior display, Miss-call alert, Incoming Call Alert, RTMI
(Real-Time Mileage Indication), ECO Indicator, and Low Fuel Indicator.
Additionally, with ‘Hero Connect’ as standard fitment, the Maestro
Edge 125 also provides more value and peace of mind to the customers. Hero
Connect has eight important features like Topple Alert, Theft Alert, find my
parking, track my vehicle, trip analysis and more.
New Colors
The connected variant of Maestro Edge 125 comes in two new prismatic
colors - Prismatic Yellow and Prismatic Purple. The Disc variant is available
in six colors- Candy Blazing Red, Panther Black. Pearl Silver White, Matt Techno
Blue, Prismatic Yellow and Prismatic Purple. The Drum variant is available in
four colors - Candy Blazing Red, Panther Black. Pearl Silver White and Matt Techno
Blue.
Engine
The Maestro Edge 125 is powered by a 124.6cc BS-VI Compliant
Programmed Fuel Injection engine with ‘XSens Technology’ - delivering a power
output of 9 BHP @ 7000 RPM and torque-on-demand of 10.4 NM @ 5500 RPM.