New Delhi, August, 2021.

After the success of its 32 inch and 43 inch variants, Infinix, a premium smartphone brand from TRANSSION group is geared up to launch its latest Android SMART TV INFINIX X1 40-inch. Backed by EyeCare Technology, it promises safest viewing experience by controlling the blue light wavelengths emitted during watching TV. The Smart TV will go on sale on Flipkart from August 6^that an introductory price of INR 19999.

BEZEL-LESS DESIGN: Infinix X1 40-inch Smart TV comes in a true bezel-less frame-less design, which gives it an elegant look and provides very high screen-to-body ratio for an immersive viewing experience. This sleek design of the smart TV can complement your living room as well as an office setting by adding a sophisticated and luxurious touch to the overall interiors.

Optimal viewing experience with Infinix EPIC 2.0 Image Engine: EPIC 2.0 Image Engine uses algorithms to enhance the overall picture quality and improves the sharpness, colour, contrast, and clarity to deliver a vibrant picture quality. The TV supports HDR 10 that enables it to deliver natural wider range of colours and depth in contrast between lighter and dark shades. A combination of HDR 10 with 350 NITS brightness helps in (auto switching) dimming and adjusting brightness levels to produce clear and brighter pictures at the highest nit levels.

SAFEST VIEWING EXPERIENCE: The Infinix X1 40 inch TV comes with blue light reduction technology, which reduces the harmful blue rays emitted from it that can cause serious damage to the eyes over a period.  EyeCare technology implementation on Infinix TV has been done at the LED panel hardware and software level to provide the safest viewing experience.

IMMERSIVE SOUND: Infinix X1 series come with in-built Box speakers for superior sound experience with higher base effect. A powerful combination of 24W box speakers with Dolby Audio delivers a rich, clear, powerful cinematic surround sound experience.

POWERFUL PERFORMANCE: The ANDROID smart TV is powered by the latest MediaTek 64 bit Quad Core chipset with 1GB of RAM and 8 GB of ROM. This ensures the viewers to enjoy high performance with low energy consumption.

CERTIFIED ANDROID: INFINIX X1 40-inch come loaded with built-in Chromecast for seamless connectivity to your favourite video apps such as Netflix, Amazon Prime, YouTube and 5000+ of them from the app store. You can turn the TV into a dancefloor, racetrack, and more and even use your smartphones as controllers while watching any action live on the big screen. Meanwhile, the one-touch Google Assistant offers a personalised and hands-free experience.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “At Infinix, we have been constantly innovating and building products that perfectly match the evolving entertainment requirements of the customers. After receiving a phenomenal response on our 32” and 43” TVs launched last year and an impressive 4.2-star rating on Flipkart, we are now all set to introduce the all-new 40” FHD display Smart TV, which is highly competitive on specifications as well as the price. This perfect blend of hardware and software will not just ensure a safe viewing experience but also enhance the overall visual appeal of a home or office space interiors. Users can not only access over 5000+ google apps but also mirror their smartphone and laptop screens to watch any form of entertainment on the big screen. The Infinix X1 Smart TV series caters to aspirational users who refuse to compromise on style and specifications while also looking for a value for money offering. We are confident that the Indian masses are going to enjoy this new Smart TV that promises immersive entertainment and goes easy on the eyes even after long hours.”