Mumbai, 5thAugust, 2021.
Tata Motors, India’s
largest commercial vehicle manufacturer, announced the signing of Memorandum of
Understanding (MoU) with Common Service Centre Scheme (CSC) e-Governance
Services India Limited, in a collaborative effort to bring Tata Motors
commercial vehicles to rural customers, across India. CSC’s nationwide network
and digital services will further strengthen Tata Motors’ reach in rural
geographies, including remote areas of the country. The partnership will add
impetus to the development of rural India, and remarkably better the last-mile
transportation with Tata Motors’ modern and efficient commercial vehicle range.
The partnership is curated on the back of
Tata Motors’ core philosophy of nation-building and providing a means of
livelihood to the rural population of the country. Through this initiative,
Tata Motors and CSC aim to increase accessibility in remote regions and help
realise the Government of India’s Aatmanirbhar Bharat vision.
Speaking on the
occasion, Mr. Rajesh Kaul, Vice
President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors
said, “It is indeed a momentous day for us as we join hands with CSC to make
our vehicles more accessible to our fellow citizens in rural geographies. With
the onset of the digital age, this partnership with CSC would play a large role
in enabling those living in villages with the power of choice, in opting for a
business proposition through our range of commercial vehicles. The CSC Village
Level Entrepreneur (VLE) network would be instrumental in taking the
proposition to the villages in India. It will further fortify Tata Motors’
widest network of sales and service touchpoints and contribute towards the
overall development of the rural economy. Tata Motors’ widest range of
commercial vehicles, with their efficient drivetrains and rugged build quality,
are engineered to provide safe and comfortable transportation in the tough
terrain of the Indian countryside. We are confident that this initiative
will help in ‘Connecting Aspirations’ of those living in Indian villages.”
Elaborating on the partnership, Managing Director, CSC SPV, Dr. Dinesh Tyagi said, “Mobility is a significant factor in rural areas, especially when it comes to commercial activities. There is an untapped demand for light commercial vehicles by small scale industries, farmers and small businesses. This partnership with Tata Motors will help us reach out to this segment. With an uptake in the economic activity in rural areas and the growth impetus provided by Government's Aatmanirbhar Bharat campaign, commercial vehicles will continue to be in demand for transportation of material and goods. CSC is also working in the area of FPOs and this partnership will help us serve them in providing commercial vehicles.”