Jaipur, September,
2021.
Infinix – the premium smartphone brand from TRANSSION Group announced
the launch of HOT 11 Series, adding to its popular HOT series line of
smartphones in the country. Taking ahead the legacy of HOT series by delivering
excellent consumer experiences, HOT 11 Series is all set to take the next level
of innovation.
HOT 11S is a massive upgrade from its precursors in the HOT
series, packed with an array of top-notch features which includes superior
gaming technology, powerful processor, latest OS, massive battery and a
super-sharp camera. While both the devices will come
in a 4GB RAM/64GB memory variant, HOT 11S will have three color variants Green
Wave, Polar Black, and 7 Degree Purple, whereas HOT 11 will come in four
exciting color alternatives: 7 Degree Purple, Silver
Wave, Emerald Green and Polar Black. Infinix HOT 11S will be available on
Flipkart at for INR 10,999, from September 21st, 2021 while the HOT 11 on the
other hand is priced at INR 8,999 and
will be available on Flipkarr soon.
Commenting on the launch, Mr. Anish Kapoor, CEO –
Infinix India, said, “Our aim is to bring great
smartphone experiences to as many fans as possible, at accessible price points.
The HOT Series has played a key role in helping us achieve this, empowering
users to upgrade to a powerful & affordable smartphone experience. It has been very well-received by the
consumers because every time we introduce new devices, we optimize them by
introducing FIST (First in Segment Technology) features that are not been
offered by any other brand. Continuing Infinix’s philosophy of making innovations
accessible to all, we are delighted to launch the Infinix HOT 11 Series- HOT
11S & HOT 11 in India. Keeping true to our goal, the HOT 11S will be taking
the HOT Series to the next level by offering its fans the best in class
technology with the powerful Helio G88 processor, thereby making it a perfect
package for gaming, content creation and more.
With Helio G88, Infinix HOT 11S becomes the second
smartphone in India with this processor as we wanted to combine high
performance with great value and offer more with this smartphone. The device
also comes with the Darlink technology which optimizes and improves the
performance of a device and further amplifies the gaming capabilities. The
stylish design is complemented with the segment first features like 50MP camera
and a big screen with FHD+ resolution and 90Hz refresh rate for the consumers
to enjoy their content seamlessly. This device is also equipped with 18W fast
charger and dual DTS speakers.
On the other hand, the HOT 11 is an ideal device for the
young consumers who have been consuming a massive amount of content since the
lockdown, especially the OTT apps and gaming platforms. Considering that mobile
phones have become extremely personal, this device offers a big screen with
FHD+ resolution for the consumers to enjoy their content seamlessly. The HOT 11
Series will continue the legacy of combining powerful specs and
consumer-centric innovations. Having said that, both the devices are an outcome
of our tireless efforts basis the feedback received from our fans to make their
smartphone experience more immersive and robust. We are committed to deliver
superior experiences that surpass the ever growing demands of our consumers”
Sophisticated
design, display and sound: The HOT 11S comes
with a gorgeous new wave design on the back with a curvy camera interface with
the display that is the best in the segment. It stands out for its 6.78”
display with FHD+ resolution with 90Hz refresh rate, which ensures ultra smooth
interaction between the users’ fingers. To compliment the big screen, the
smartphone comes with a 180Hz touch sampling rate for lag-free screen response,
especially for the pro gamers to perform better in gaming. Meanwhile, the 500
NITS brightness and minimum bezels on the screen with 90.5% screen-to-body
ratio deliver an immersive viewing experience to the users. The NEG’s premium
Dinorex T2X-1 glass protection on top of the display makes the device
absolutely durable.
The HOT 11 on the other hand, offers the best display in its
category with 6.6”–sized screen and FHD+ resolution. The device also comes with
a brightness of 500 NITS, minimum bezels on the screen with 90.5%
screen-to-body ratio and 1500:1 contrast ratio.
The brighter, colourful and immersive viewing experience of both
the HOT 11 SERIES devices are backed by Cinematic dual speakers with DTS
Surround sound, which has been introduced for the first time in HOT series.
Superior
Performance and storage: Keeping in mind all the requirements of the pro-level gamers,
Infinix HOT 11S is going to be the 2nd device in India to be
installed with the latest processor Helio G88 (12nm) Octa-core processor, which
has an ANTUTU benchmark score of 238000. The powerful processor has a CPU clock
speed of Up to 2 GHz speed and a highly efficient 12nm production process.
Unlike the previous generation processors, the latest one is backed by the
MediaTek Hyper Engine 2.0 gaming technology to augment the gaming experience. The devices also comes
with the Darlink technology which optimizes and improves the performance of a
device and further amplifies the gaming capabilities. Its intelligent Multi-Network Prediction Engine ensures seamless
gaming performance even in congested network. Meanwhile, the Rapid Response
Engine will deliver much low latency and faster touch response. Finally, the
intelligent management between CPU and GPU resources further enhances the
gaming experience. Meanwhile, HOT 11 is backed by Helio G70 (12nm) Gaming
Processor.
Available in 4GB RAM/64 GB memory variant, both the HOT 11 series
devices have 3 card slots (Dual nano SIM + Micro SD) with expandable memory up
to 256 GB. Both the devices operate on the latest Android 11 and the up-to-date
XOS 7.6 skin enabling users to enjoy a smooth and faster software UX with
refreshed icons, colour theme design, refreshing wallpapers, and cleaner
interface. It makes the device more entertaining by bringing in features like Ultra Touch to increase the swipe speed
of the articles on the menu; Video
Assistant for uninterrupted consumption of OTT apps; Thunder Back for putting any app in Picture-in-Picture mode, Game Zone, etc. For enhanced security,
the latest operating system has in-built features like XHide for hiding personal apps; Theft alert, Peek Proof and Secure card, which will not allow multiple
apps to access personal data, even after they are installed. Moreover, for
smart and localized usage, the upgraded operating system comes with an XClone feature to help users log in to
multi-accounts simultaneously; the Photo Compressor feature to save space in
the AI gallery; the Wi-Fi Smart comm. feature
for auto-connecting to the saved network through mobile data whenever the
device enters the saved Wi-Fi network; and 360-degree
flashlight feature which allows users to switch on all the front and back
lights together.
Superior Camera: The all-new HOT 11S continues the tradition of Infinix in offering
the best-in-class camera. In fact, it is the country’s first device in this
segment that comes with a 50 MP AI Triple rear camera with the widest f/1.6
aperture and quad LED flash, a secondary lens with 2MP depth sensor to capture
perfect portrait shots and an AI lens.
It has a fully loaded video camera with multiple features like
Time-lapse video recording mode and Slow Motion video mode that allows users to
capture videos with 240fps. Users can create professional videos with the Bokeh
video recording mode which blurs the background, making the subject stand out
by focusing on it. The Super Night mode allows capturing bright and low noise
pictures even in low light conditions. Users can also record short videos and
videos with up to 2k resolution. Meanwhile, HOT 11 comes with a 13MP dual rear
camera with f/1.8 aperture and quad LED flash. It also features a video camera
with multiple recording modes like Slo-Mo, Time lapse, 2k Bokeh and Super
Night. On the front, both the smartphones feature an 8MP AI selfie camera with
f/2.0 aperture and dual LED flash.
Massive Battery: HOT 11S features a heavy-duty 5000mAh battery that keeps the
smartphone operational even after long hours of heavy usage. The battery gives
a standby time of nearly 64 days, delivering up to 27 hours of nonstop video
playback, 17 hours of gaming, 52 hours of 4G talk-time, 182 hours of music
playback, and 17 hours of web surfing. The smartphone packs 18W Fast Charge
support with Type C cable, making it the first device in the HOT series with
Fast charge technology. Meanwhile, HOT 11 IS backed by a 5200mAh battery along
with a 10W charge support with Type C cable. However, both the devices are
backed by Power Marathon technology that optimizes power and increases the
battery backup by up to 25%.
Both HOT 11S and HOT 11 come with an additional value-added
e-Warranty feature that shows the validity date of the device’s warranty, saving
users from bothering about shuffling through documents.
Bearing in mind the customer-centric approach, Infinix has
developed a robust service centre network with 915+ service centres across 700
towns in India. This allows users to enjoy after-sales experience. Infinix
devices come pre-installed with Carlcare App that empowers the users to locate
their nearest service centre and also indicates to them about the availability
of parts at the service centres.