Mumbai, 27th November 2021.
Artificial intelligence has emerged as one of the
biggest disruptors and game changers in the real estate landscape today,
enabling a strategic, and empowered buying and selling experience. With the
potential to carry out massive technological reforms across the sector AI is
driving change with a technology-led immersive experience made possible
just at the click of a button.
These views were expressed by eminent leaders from the
industry at ‘Leveraging AI in the Real Estate Landscape’, a webinar
organized by Techarc, a leading technology analytics, research and consultancy
firm in association with Compass, the overseas development centre of Urban
Compass Inc., a US-headquartered technology platform leading change with new
age technologies such as AI & ML in the real estate industry.
The panel called for leveraging the power of AI and
its potential to transform the real estate landscape especially in India with
appropriate investments
Incorporating data and AI based algorithms is enabling
leading real estate platforms like Compass, in decision making process and at
the same time is also assisting them in managing the substantial volumes
of historic data that has been generated within the industry over the years and
monitor bespoke KPIs in order to expedite procedures and extract useful data.
Rushi Bhatt, Sr. Director and Head of AI at Compass
IDC said “At Compass, we strive to provide a platform that
can automate certain processes and make the end-to-end process as digital &
frictionless as possible with the real estate agents at the centre of all of
this. As far as leveraging AI is concerned in India's scenario, there are two
kinds of applications that we need to start building, one is consumer-facing
that involves digital marketing, virtual walkthroughs, lead generation etc and
the other is gaining insights such as which houses are most likely to sell by
the end of the year etc. AI adoption across the Indian Real Estate landscape
has still got a long way to go but the growth is definitely possible with
appropriate investments.”
AI has made significant inroads within the Indian real
estate landscape & is expected to further stretch its reach in the coming
years. As per recent reports 93.8% believe such
technologies like cloud & AI will be used for analytics-based
recommendations & 67.1% of respondents
have suggested that AI & ML will be frequently used in Indian real estate
in the coming 12-36 months.
Prashant Solomon, MD, Chintels India & Hon.
Treasurer CREDAI NCR said “Covid was a great
opportunity for the real estate industry because it forced us to change how we
work & think. One of the immediate effects that we observed was a large
move towards online transactions & searches, increased use of VR & AR
to conduct virtual tours of properties and using technologies like drones &
AI. Thanks to AI & the algorithms that are being introduced, people are
able to find houses based on their liking & their requirements. Real Estate
is not limited to just providing a house but providing a complete ecosystem
& the only way you can achieve that is by adopting technologies like AI”
Prasanto Kumar Roy, Technology Analyst and Commentator
said “Real estate Industry is poised for disruption with
parallels in the tax sector, legal sector & documentation. In the last two
years, we have seen increase in new-age technologies like AI, ML, Video
walkthroughs. One big area of disruption will come in discovery &
matchmaking. As far as the industry is considered, India's real estate market
has a couple of leading-edge firms that are leveraging AI & we will soon be
witnessing the rise of many other firms like these. This will surely push the
ecosystem to increased adoption of AI across Real Estate Landscape”
Pranav Kaushik, Partner, Digital Transformation, Grand
Thornton dGTI, India said “The sector is
embarking on continuous digital initiatives but there’s still a lag in some of
the areas where tech has not permeated. A change in the management aspect &
reskilling of the workforce in organizations will ensure a sustained digital
transformation in the real estate sector. Technologies like AI, ML &
Blockchain will help connect the whole ecosystem including the regulators,
agents, and the companies to freely and securely exchange information.”
The event was moderated by Faisal Kawoosa,
Founder & Chief Analyst, Techarc said, “Immersive technologies
accompanied by AI & ML are augmenting the personal touch that is required
across the real estate sector. But owing to the industry's nature of being a
highly competitive & capital-intensive market, the startups across the real
estate industry might require support from the existing leaders to take forward
this technological disruption”