New Delhi, December 09, 2021.
The wait is finally over! Today, the
premium smartphone brand from TRANSSION group, Infinix, has forayed into the
world of laptops by launching its revolutionary INBook X1 series laptop on
Flipkart, India’s home-grown e-commerce marketplace. The laptop, which has been
in the news since its announcement, is a Latest Windows 11 intel core device
that will come in three processor variants i3 (8GB + 256GB), i5 (8GB+ 512GB),
i7 (16GB+512GB). In this work-from-home era, laptops are getting more attention
in helping us adapt to the new normal. With workstations, learning and
entertainment spaces turning virtual, their usage has revolutionised. This is
driving consumers to seek out the benefits of thinner, lighter, more powerful,
and more efficient devices. The newly introduced INBook X1 sports a perfect
combination of light-weight, strong battery power and superior performance for
the young working professionals and students, who are always on the go. The
laptops will be available on Flipkart from December 15th at an
introductory price INR 35,999 (i3), INR 45999 (i5) and INR 55999 (i7)
respectively.
Commenting on the launch, Mr. Anish
Kapoor, CEO – Infinix India, said, “At Infinix, it is our constant
endeavor to have our fingers on the pulse of consumers' needs. As consumers
continue to stay indoors and get accustomed to their work-from-home
lifestyles, their needs when it comes to high-end value electronics have taken
centre focus. The pandemic has made laptops indispensable for everyone,
especially students, working professionals, and young entrepreneurs. It is
expected to continue to rise, as online learning, gaming, and hybrid working
models are expected to be the norm for many corporate organizations. They need
a laptop to complement their fast-paced and highly ‘mobile’ lifestyle. With our
new InfinixINBook, our effort is to provide our customers with a product that
not only caters to their multifunctionality needs but also ensures supreme
visual and processing quality - catering to both their personal and professional
needs.
In this endeavour, we are pleased to
partner Flipkart and expand our long-standing relationship which started with
mobiles nearly half a decade ago. Flipkart’s nuanced understanding of the
segment and the reach coupled with our great product build will truly
bring customer delight”.
Infinix has always been at the
forefront of achieving perfection while maintaining our FIST (First in Segment
Technology) DNA in every product category that we introduce. The INBook series
is built for today’s mobile-first users, who expect seamless communication,
sustained productivity, and immersive entertainment. We are thrilled to
introduce the InfinixINBook in three vibrant colours and variants, which
showcase innovation, style, and performance, and cater to the personal
and professional needs of users. InfinixINBook X1 doesn’t only emulate style
and performance with its thin and light positioning but will become the go-to choice for
students and self-starters with its reliability and durability. With just 1.48Kg
of weight and 16.3mm thickness this lightweight notebook is
heavy on performance and mobility, equipped with a 55wh battery for longevity
and embellished with aircraft AI alloy for durability our focus
has also been on the burning issue of privacy, for which dedicated hardware-based camera and
audio switch ensures protection from snoopers. It is important to add that
while being fully loaded with FIST features and being heavy on specs, the
INBook X1 series will be light on the pocket.”
Rakesh Krishnan, Senior Director
at Electronics, Flipkart, said, “As a home-grown e-commerce
marketplace, Flipkart has a nuanced understanding of millions of its customer
base across the country. As the pandemic threw up interesting new market
trends, we are closely working with our brand partners in bringing
the best-in-class technological solutions to fulfil customers’ evolving
requirements. In this journey, Infinix comes across as a natural partner and
we’re pleased to witness their foray into the fast-growing laptops segment with
us. The laptop market has expanded significantly over the years and the entry
of Infinix with its work, learning, and entertainment from home-focused laptop
variants will play a pivotal role in meeting customers’ requirements at
attractive price points. With Flipkart’s affordability payment constructs such
as No Cost EMI and Buy Now Pay Later, customers will also have a seamless
purchase experience.”
Let’s take a look at the
specifications of this powerful and affordable notebook:
Ultra-light, Portable, and sleek
design: For those who are always on the move, ready to give a presentation while
traveling or playing their favourite games online while chilling at a
staycation resort, the all-new InfinixINBook X1 14-inch laptops are the most
portable thing ever. Their all-metal body made with durable aircraft-grade
aluminium finish weighing only 1.48 kgs, and 16.3mm slim, makes them the
thinnest and the lightest in this price segment. Allowing the users to share
their work conveniently, it has a 180-degree viewing angle. The laptop comes
with a 14-inch full HD IPS display with 1920x1080 pixels for high-resolution
display clarity, an aspect ratio of 16:9, brightness of 300 nits, and 100% RGB
colour reproduction.
The INBook X1 laptop comes in three
premium and vibrant colours to suit every style: Noble Red, Starfall Grey, and
Aurora Green.
Powerful battery: Backed by a
55Wh high-capacity battery, the InfinixINBook X1 series gives almost 13-hours
of video playback. This ensures a perfect balance of power and portability,
enabling the users to ‘charge and forget’ without cutting the flow
of the work or entertainment throughout the day. The battery is supported by a
65W fast Type-C charger that can charge the laptop up to 70% in 55 minutes,
which means there is no need to carry the charger for that last-minute meeting
at the coffee shop. Also, you don't need to worry
about having two chargers as it comes with a multi-utility charger that charges
both a laptop and a smartphone.
Power-packed performance: Who doesn’t
love a laptop that doesn’t lag and can get the work done in a jiffy? The
InfinixINBook is powered with the latest Intel core processor- i3/i5/i7 &
comes pre-installed with Windows 11. The InfinixINBook i7 processor variant is
powered by an Intel Ice Lake Core i7 chipset that promises top-speed
performance. It comes with LPDDR4X with 3200Mhz memory frequency & ROM
Quality- NVMePCIe 3.0 SSD storage which is 5X faster than a normal SATA SSD by
delivering a reading speed of 2400 MBPS and a writing speed of 1900 MBPS. All
three laptops come installed with Ice Storm 1.0 Cooling System, which keeps the
temperature low even after prolonged usage. The i3 and i5 variants of
InfinixINBook X1 have an Intel UHD Graphics unit, whereas i7 comes with an
advanced, integrated Iris Plus up to 64EU graphics unit. Both i3 and i5 come in
dual-channel memory with 8 GB DDR4X RAM, whereas i7 comes with 16 GB DDR4X RAM.
Connectivity: To further
streamline and ease the process of remote working through laptops, enough ports
are required to connect all accessories for getting jobs done. All three
variants of the InfinixINBook X1 series come with multiple connectivity ports,
including One USB 2.0 port and 2 USB 3.0 Ports, a USB Type-C port for
smartphone charging and data transfer and one USB Type-C port for laptop
charging and data transfer HDMI port, a micro-SD card reader, a DC charging
port and a 2-in-1 headphone and mic combo jack.
While both i3 and i5 variants come
installed with WiFi 5, the i7 variant has a built-in WiFi 6, making downloading
speed 3x faster than the other variants.
Privacy: A laptop is a
treasure trove of all personal and sensitive data. To ensure that they remain
secure, the InfinixINBook X1 i7 comes with an ultra-fast fingerprint unlock
feature placed just below the keyboard for enhanced security. The laptop offers
a 720P HD webcam for
video calls and meetings, paired with two digital microphones for crisp and
clear audio for effortless communications during online classes or remote
working. Keeping customers’ privacy in mind, INBook X1 has a Hardware-based
privacy switch that allows users to cut off the power supply to the mic and
camera from the CPU. In terms of audio output, the InfinixINBook X1 has quad
stereo speakers with DTS audio processing to ensure an immersive sound
experience while watching videos or playing games.