New Delhi, February 9, 2022.

HDFC Life, one of India’s leading life insurers, has delivered thoughtful brand campaigns over the years that drive positivity and empower individuals to consider living their lives with financial security that resonates with brand’s motto ‘Sar Utha Ke Jiyo’.

While the world has witnessed unprecedented challenges related to health, mental well-being, employment, and financial stability, one cohort that has seen the downsides due to the restriction caused by the pandemic is the student community. Research suggests that students have been one of the most affected groups. It became necessary for them to adapt to online schooling, avoid social interactions and even stay indoors without stepping out for any sporting activities. The pandemic-induced restrictions have impacted their lives drastically.

With this campaign, HDFC Life has focused on the story of every Indian student during this pandemic from the lens of a graduating school girl. Through various anecdotes and life stories, the girl narrates that while children like her faced difficulties on multiple levels, the support from parents on both financial planning and emotional fronts enabled them to succeed. Graduating in these uncertain times is a testament to their resilience which makes the current batch of students stand out from every other batch.

Through this campaign, the brand aims to showcase that unwavering support from the family and the assurance of life insurance can enable one to bounce back from any challenge.