New Delhi, February 11^th, 2021.

Reebok, India's leading fitness and lifestyle brand, introduces the next generation of its retro-future Zig franchise with the launch of Zig Dynamica 3. The silhouette is built around a distinct zigzag-shaped, energy-return sole that fuses cutting-edge tech with sleek style to create a highly functional shoe that seamlessly results in a striking and unique illustration of energy flow.

Introduced in the spring of 2020, Reebok’s Zig franchise ushered in a new era of the brand’s historic ZigTech performance technology that pushed the boundaries of innovation, style and function upon its release in 2010.

The newly launched Zig Dynamica 3 brings attention to the upper by adding elements of techstyle and DNA of Reebok's Zig icon. A perfect combination of cushioning, style & value, these shoes integrate Zig Energy System and Upper Design that promotes the flow of kinetic energy throughout the shoes.

Key features of Zig Dynamica 3 include:

·         Responsive Fuel Foam Midsole: The silhouette features a midsole with the softest and most responsive IMEVA foam engineered into a zig shape for energized cushioning and additional responsiveness

·         [REE]CYCLED Upper Material:[REE]CYCLED upper material with ghost camo design adds extra style and ties back to theZig icon

·         Enhanced Cushioning: The lightweight energy return system in the new silhouette delivers responsive, all-day cushioning a long with comfort and first-feel benefit

·         Propulsive Outsole: The innovative outsole involves an intricate network of energy bands that act like rubber bands to stretch & snapback energy with each step

The all-new Zig Dynamica 3 is now available in exciting colorways at INR 7,999/- on shop4reebok.com, select Reebok stores, and other fashion retailers such as Amazon, Flipkart, Ajio and Tatacliq.