New
Delhi, 25th April 2022.
Over the years, Seagram’s 100 Pipers ‘PLAY FOR A CAUSE’
platform has been at the forefront of supporting causes that positively impact
society, thereby bringing to life the brand’s core proposition of ‘Be
Remembered For Good’ in an experiential manner. This year 100 Pipers ‘PLAY
FOR A CAUSE’pledges to a
greener future by vowing to plant 1 million trees over the course of one
year in partnership with AROH Foundation.100 Pipers launched this momentous
campaign on Earth Day, 22nd April. 100 Pipers has also embraced
technologies of the future &launched India’s first Environment-themed
NFTs dedicated to Tree Plantation titled ‘Now Funding Tomorrow’.
13 coveted
NFTs designs themed around ‘Tree Plantation for Environment Conservation ‘were
launchedon 22nd Apr 2022, for purchase onhttps://ngagen.com/100pipersplatform.
And, all 13 NFTs
sold out in under 10 mins of launch.
Proceeds from the NFT sales will be transferred to
the AROH
Foundation and additionally will help in contributing to a portion of the larger
Tree Plantation initiative.
The brand
also launched a unique digital campaign to further amplify awareness around the
need for Tree Plantation. It has called upon the audience to become CTOs –
Chief Tree Officers by participating in the NFT sale to not just grow their collection
but also grow trees. For each exclusive NFT brand will plant 10 trees &
likewise for each rare NFT, 2 trees will be planted.
Expressing his excitement towards the initiative, Kartik
Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Seagram’s
100 Pipers believes in leadership of thought & innovation. Play For A Cause
music events are key brand experiences that bring alive the ethos - ‘Be
Remembered For Good’. This year, Play For A Cause aims to resonate even more
strongly with the youth by supporting the cause of Tree Plantation &
Eco-Regeneration in two unique ways. Starting Earth Day
2022, 100 Pipers will work closely with AROH Foundation for planting 1 Million
Trees across India over a year. Riding the winds of change, 100 Pipers has also leveraged new-age
technologies like NFTs to support this cause & drive the message home with
the future generations – a first-ever in
India! We’ve received overwhelming response with our first set of NFTs selling
out in under 10 mins. Being committed to the cause we will announce a 2nd
NFT drop soon.”
Sharing thoughts about the initiative, Dr.
Neelam Gupta, Founder President and CEO, AROH Foundation said “At no
time has it been more evident & more important that we invest in our planet.
The collaboration with Seagram’s 100 Pipers ‘Play for a Cause’ is a perfect
platform to furtheramplifyour efforts towards environment protection with the India-wide
1 Million tree plantation drive. Also in order to shape our future we need to embrace technologies of the
future which makes the
NFT campaign extremely relevant to ensure our message reaches to the young
audience of today.”