New Delhi, 04 May 2022.

Dettol, India’s leading germ protection brand, launched its new campaign for Dettol Intense Cool soap that gives up to 5°C cooler experience with odour protection leaving skin feeling fresh with every wash.

Dettol Intense Cool soap along with its trusted germ protection is packed with cooling agents such as Menthol that generates an icy-cool bathing experience, and an invigorating, refreshing fragrance. The soap contains naturally derived ingredients and glycerine to keep skin moisturized and healthy while removing 99.9% odour causing germs leaving one feeling cool, clean, and fresh.

Commenting on the new claim, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “Dettol has always been a strong hygiene partner for consumers, constantly creating products and campaigns to educate and inform them of the benefits. Our research indicates, consumers are looking for a solution which gives them an instant cooling experience to combat harsh summer heat waves. Dettol Intense Cool is the solution, formulated with a perfect blend of ingredients that will help add a much-needed cooling effect this summer and elevate consumers' bathing experience.”

Recommended by IMA, Dettol Intense Cool soaps are available on a promotional offer (Buy 3 Get 1 Free). It comes in 75g and 125g sizes priced at Rs.135 and Rs.225 respectively for a pack of 4 soaps. It is available at all grocery stores, department stores, pharmacists and leading e-commerce