New Delhi, September, 2022.
To mark the beginning of this year’s auspicious festive season, Hero
MotoCorp, the world’s largest manufacturer of motorcycles and scooters,
today announced the launch of Hero GIFT-
the Grand Indian Festival of Trust.
A celebration spanning across the festive season, the initiative includes exciting
model refreshes, retail benefits, slew of financing schemes*, pre-booking offers and much more.
The Hero GIFT program builds on the trust factor that Brand Hero
enjoys among the customers. The theme for the mega-campaign this year is ‘India, Let’s Celebrate, Phir Se Dil Se’,
which reflects the excitement with which families in the country are preparing
for the normal festive season after a hiatus of two years.
Commenting on the initiative, Mr. Ranjivjit Singh, Chief Growth
Officer, Hero MotoCorp said, “Serving the personal mobility needs of 100
million+ customers, Hero MotoCorp has been considered a trusted member of
Indian families. We are hopeful that the Hero GIFT will provide a huge boost to
the buyer morale, thus contributing to the spirit of revelry, happiness and
excitement. This will be accompanied with thrilling new benefitsthat reaffirm
customer trust, allowing them to take home iconic Hero products and the love
and happiness that comes along with them.”
The festive campaign will feature exciting model refreshes of Hero
MotoCorp's iconic products, including Hero Splendor +in Silver Nexus Blue color
and Hero Glamour in stunning Canvas Red. In addition, the customers will also get to
take home HF Deluxe in festive Goldstripes and Pleasure+ XTEC in Pole Star Blue.
The festive portfolio will also include the eye-catching Xtreme 160R
Stealth 2.0 edition for the tech-savvy customers.
As a part of this promotion, the company is also offering
insurance benefits, easy financing schemes such as buy now-pay later, low down
payment, cash EMI, 5 year standard warranty, and cash benefits on various
products. Customers can also apply for an Aadhaar based loan application
Suvidha Scheme, under which customers are only required to present their
Aadhaar Card to be eligible for vehicle financing.
Hero scooters will come with the Super-6 Dhamaka package* offering benefits up to Rs. 13,500. These
benefits include a year-long insurance benefit, 2-year free maintenance,
Rs. 3000 exchange bonus, Rs. 4000 Good Life Gift vouchers, 5-year warranty and
6 months EMI offers with 0% interest.
The Grand Indian Festival of Trust adds even more value by
offering an INR 5000 exchange bonus on Hero Premium Range. Customers can
also get a chance to participate in a workshop with India’s face of
motorsports, CS Santosh.
Adding to the celebratory mood, Hero MotoCorp is also bringing
on-board the Indian superstar Ram Charan as the official brand ambassador for
the stylish 125cc Glamour XTEC.