New Delhi, 16 March 2023.
Durex, the world’s #1 sexual
wellbeing brand, launched Durex Real Feel,a first of its kind offering in the non-latex
range of condoms. Real Feel is made of polyisoprene material which is softer
than latex rubber and provides skin on skin feeling to partners. With this
launch, the brand aims to intensify and enhance sexual encounters between
couples by offering a natural “skin” like feeling, while being protected.
Durex’s consumer insights indicateNo.
1 reason for people stopping use of condom is lack of enjoyment. The rubbery
feel of an ordinary condom takes away the pleasure of the moment.Durex Real
Feel offers consumers the feeling of real skin that facilitates a raw and
natural sexual experience in the bedroom. This launch is uniqueand made of India’s
most advanced condom material,helpingconsumersstrengthenthe emotionaland physical
connect with their partners.
Mr. Dilen Gandhi, Regional
Marketing Director, South Asia – Health & Nutrition, Reckitt, said “As one of largest condom
brands in India, Durex is constantly innovating and offers new unique products for
couples. Durex Real Feel caters to the need forsex without
condoms that many desireby
providing real-skin feel without compromising on protection.The latest range of
condoms created usingpolyisoprene rubber which is non-latex and softer than natural
rubber latex to provide couples a more intimate and natural sexual experience.”
Bobby Pawar, chairman and chief
creative officer, Havas Group Indiasaid “The sexual wellness market has always been
evolving, and over the last few years we have seen a lot of new innovations
specially in the condom category. For a market like India where the consumer
prefers having unsafe sex rather than using a condom as it feels unreal and
kills the feeling, we conceptualised the TVC which helps the people realise
that Real Feel will help bring more enjoyment and feeling into their sexual
experiences. As Real Feel is not just a regular condom it’s made from India’s
most advanced material that imitates the Skin on Skin feeling.”
The new Durex Real-Feel TVC showcaseshow
the product enhances consumer’s bedroom experiencewith a natural skin like
feeling. Directed by renowned ad-filmmaker, Dibakar Banerjee, the latest TVC revolves
around a couple enjoying a beach vacation and the switch from black&white
to colour gradient portrays how Durex’s real feelbrings life to the couple’s
mundane sexual experience.
Durex as a brand has constantly
maintained a distinct positioning around ‘performance’, drawing from its legacy
of technology led innovations, enabling couples to have a healthy sexual life,
and helping people feel good about themselves and their partners. In India,
Durex has also been focused on raising awareness on sexual health and wellbeing
with its purpose program- ‘The Birds and Bees Talk’.