New
Delhi, April, 2023.
Esri
India, the country’s leading location intelligence software and solutions
provider, today announced the availability of ArcGIS Business Analyst, a
location intelligence solution suite designed to aid organizations in making
data driven smart decisions. Some of the target markets for this solution are
banking and financial services companies, manufacturing organizations, retail
chains, real estate companies, insurance, transportation and logistics,
healthcare, hospitality, etc. All such organizations have business data that
has a location component attached to it and using ArcGIS Business Analyst they
can realize the full value of their data in decisions and gain a competitive
advantage.
ArcGIS Business Analyst for India will
include a variety of location-based datasets, such as points of interest; road
network; accurate boundaries at various levels like village, PIN codes,
district, state, etc.; socio-economic and demographic data; and data available
from Esri’s Living Atlas. Live road traffic information will also be available.
The solution can help in the identification of new markets, new sites for stores
or outlets, understanding customers’ preferences better and getting better
visibility about competitors.
Agendra Kumar, Managing Director, Esri
India, said, “ArcGIS
Business Analyst is a unique solution comprising data, maps, workflows, and
infographics that will enable businesses to make smarter decisions. Using
ArcGIS Business Analyst, businesses can gain invaluable insight into changing
population, housing, demographics, consumer spending, competition, etc., and
thus make more informed decisions for market planning, site selection,
territory management and customer analysis. Such in-depth analysis will help
them gain a competitive edge and improve operational efficiency.”
The power of location
intelligence and analytics is being recognized all over the world. Data
availability and sharing are now easier in India. With enabling policies like
the National Geospatial Policy and the Geospatial Data Guidelines in place, the
availability of geospatial data has improved. Being a leader in providing
solutions based on geospatial technologies, Esri India has launched ArcGIS
Business Analyst in India to enable Indian businesses optimally utilize Indian
datasets for carrying out location-specific analysis and gain a competitive
advantage.