Mumbai,
May, 2023.
Kotak Mahindra Bank Limited (“KMBL”/”Kotak”)
today announced the launch of all new Privy League programme– an exclusive premium
banking programme with unique lifestyle privileges& bespoke financial
solutions curated for high net-worth individuals.
As the flagship premium banking
program of Kotak Mahindra Bank, Privy League has been crafted to celebrate the
achievements of their customers by bringing to them unmatched lifestyle
experiences and superior banking services.
The new value proposition provides multifaceted
offerings to bring priceless experiences to its customers. It comprisesprivileges
across travel with a complimentary
MMT Black Elite Annual Membership. Flaunting of unparalleled luxury, it offers
Lafayette Luxury Concierge Services which facilitates incomparable experiences
ranging from arranging private charters to getting front row seats to internationalsporting
events. It also includes offers on dining
with complimentary Eazy Diner Prime Annual Membership & attractive
discounts on Swiggy.
To top it off, the new Privy League
Programme also curates distinguished experiences across health and wellness,
culinary experiences, knowledge based sessions, and more.
With the Privy League programme,
customers can get tailored portfolio and investment solutions catering to their
diverse needs. The skilled specialists employ a meticulous approach to curate
an investment portfolio based on the customer’s risk profile and financial
goals that could help grow their wealth. Customers get access to a robust
3-in-1 Integrated Account featuring a Bank Account, Demat Account, and Trading
Account. They can also enjoy exclusive access to personalized investment
insights and research reports.
The Premium Metal Debit Card, designed by renowned artist Arunanshu
Chowdhury, for the Privy League black tier lets customers enjoy luxury deals,
complimentary airport lounge access among many other benefits. The Signature LED Debit Card, designed for
Privy League Platinum tier is India’s first LED card, which lights up the
customer’s transacting experience and is packed with features such as a 75%
discount on Priority Pass. The programme offers an array of Business Banking
solutions, and also provides preferential rates onloans, locker rentals, brokerage
and other specialized products.
Mr Rohit Bhasin, President – Retail
Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank Ltd, said “Over
the last decade, the consumer ecosystem has undergone a paradigm shift with higher
disposable incomes, purchasing power and the new age consumer demanding personalization
and superior product experience. Consumers today are increasingly staking
claims to luxury products, brands and services on their own terms. In line with
this, Kotak’s Privy League programme is focusing on a value proposition that
provides exclusivity and experiences beyond banking. We are excited to launch
our flagship premium banking programme – Privy League in a new avatar of ‘Building
Exclusivity via Experiences’ a value proposition that provides exclusivity and
experiences beyond banking.”