Bangalore, May 17, 2023.
Toyota Kirloskar Motor (TKM) today announced its first-ever
initiative of4x4 experiential drives for the motoring enthusiasts from across
the country. Set to be held in four zones (regional level – North, South, East
and West), with a ‘Grand National 4x4 X-pedition ’by Toyota is being planned
this year. These drives have been designed to engage with country-wide 4x4 SUV
community, offering exciting and thrilling off-roading experiences. Through
this initiative, TKM aspires to connect participants with their sense of
adventure and inspire them to push boundaries, explore new horizons, and
thereby delivering ‘Mass Happiness’.
Each of the zonal events will feature a convoy ofSUVsincluding
the proud owners of legendary Hilux, Fortuner 4x4,LC300, and the Hyryder AWD (All
Wheel Drive). Furthermore, the uniqueness of this experiential drive involves
the participation of other SUV brand owners who will be a part of thefirst ever
Great 4x4 X-pedition organised by Toyota in India. With a view to offer extreme
off-roading, TKM hascreatedadditional4WD tracks with many challenging
obstacles, covering articulation, side inclines, rambler, deep ditch, slush,
rocky bed and so forth.
Globally, Toyota is renowned for its robust line-up
of SUVs and boasts of a strong and versatile 4x4 offering in India as well. The
Hilux, Fortuner 4X4, LC 300 and the Urban Cruiser Hyryder with their commanding
presence have earned some of the biggest fan base, all thanks to a notable
combination of advanced style, unmatched toughness and powerful performance
perfectly suited to make every journey a remarkable one. This flagship event of
Toyota further creates ample opportunities to strengthen this association and
offers new experiences through curated drives both on-road as well as off-road.
Notably, with the rising trend for motorsport and
adventure seekers in the rapidly growing SUV segment, an unbreakable bond has
been created with those who desire more, be it for business purposes or the
fun-filled moments with family and friends. With this, Toyota’s primary focus
is to connect with the 4x4 fraternity and create awesome experiences with the unique
capabilities of varied SUVs from its product line-up. Needless to mention, the
company’s passion in motorsport (Toyota Gazoo
Racing e-Motorsport in India debuted in Aug 2020) continues to be one
of the key attributes, driving this Great 4x4 X-pedition initiative, enabling
the brand to connect with motorsports enthusiasts by providing them exhilarating
drive opportunities. Going forward, the aim is also to create an exclusive
group of such 4x4 enthusiast fan club, enabling continued engagement in
off-roading activities.
The first regional event is scheduled to be held, in
the Southern part of India. Starting from Bangalore and moving to cover the
serene locations of Hassan and Sakleshpur between 26th – 28th
of May 2023. The carefully chosen route will offer a chance to explore the
scenic beauty through the journey, covering historical points. The participants
will be in for an off-roading treat in a safe and supervised environment, additionally
designed 4WD track experiences and outdoor recreations.
Furthermore, in line with Toyota’s core commitment
towards sustainability and giving back to the society, this Great 4x4 X-pedition
will also engage the participating 4x4 enthusiasts to contribute to social
causes, whilst on this thrilling experiential drive. Taking this opportunity to
spread awareness and encourage their social interventions, a host of eco
activities such as restoration of the local ecosystem through waste collection and
disposal and tree plantation has been planned towards
conservation of natural biodiversity.
Speaking about Toyota’s first-everGreat 4x4 X-pedition,
Mr. Atul Sood - Vice President, Sales and Strategic Marketing of Toyota
Kirloskar Motorsaid, "Toyota believes in bringing unlimited experiences
to its customers. In this direction, Toyota’s 4x4Great X-pedition is designed to
create a new platform and connect with the 4x4 enthusiasts group, enriching
their experiences by providing them an opportunity through unforgettable journey
with us that will remain etched in their memories for life. Furthermore, TKM’s
foray into 4X4 drives in India will allow the SUV enthusiasts to unleash the
true potential of their proudly owned vehicles and further enhance their active
outdoor lifestyles.”
Going forward, TKM will continue to enhance the
motorsport engagements which plays a crucial role in pushing the boundaries bringing
in newer & advanced technologies, driving innovation, and building
ever-better cars. Through the Great 4x4 X-Pedition, TKM hopes to inspire more
people to pursue their discerning passion for motorsports and experience the thrill
of driving 4x4.