In 1999, Ajay embarked on his professional journey with the Hindustan Coca-Cola BeveragesPvt. Ltd. (HCCBPL)Front Line Sales team and demonstrated consistent growth steadily advancing across different roles and positions within the organisation. He was the Region Manager for the Mekong Delta Region at SabCo Vietnam, in 2005. In this pivotal role, he ledsales operations and route-to-marketstrategies to drive volumes.
He returned to India as Director Marketing
for Colasand spearheaded the ground-breaking "Share a Coke"
campaign. He successfully, introduced Coca-Cola Zero sugar for the first time
in the INSWA (India and Southwest Asia) markets.
He was also instrumental in rejuvenating ThumsUp through integrated marketing
campaigns, resulting in enhanced brand love.
As
the Country Manager for Bangladesh from 2018-2020, Ajay worked closely with the
Bottling Partners to bring Bangladesh amongst the top 3 markets in Coca-Cola
TM, within TheCoca-Cola Company (TCCC) globally. In 2020, he transitioned to
Senior Director - Front Line Marketing, where he aligned portfolio strategies,
facilitated seamless commercial and marketing execution, and successfully
launched the most celebrated musical franchise of the Company, ‘Coke Studio’ in
Bangladesh. His pioneering "Is Cooking" Coke with meals experience
platform, particularly "Kolkata is Cooking," boosted Coca-Cola TM’s
brand love and consumer engagement.
Commenting on the appointment,
Sanket Ray – President, India, and Southwest Asia, said“With his understanding of business, and growth mindset, Ajay has
a proven track record of taking business to newer heights. We are hopeful that
with his astute business acumen and collaborative approach he will further the
organization’s purpose in the Southwest Asia region.”
Ajay
has successfully completed his Masters in Marketing Management from NMIMS,
Mumbai.He is a Commerce graduate from HR College of Commerce and Economics.
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