Jaipur, 24th August 2023.

River of Design (ROD), the ultimate denim paradise for Jaipur's Gen Z fashion enthusiasts, is absolutely thrilled to unveil an irresistible Raksha Bandhan treat. From now until the 31st of August, all you stylish shoppers can dive into an exclusive offer: Grab 2 pairs of fabulous ROD jeans and receive a chic crop top absolutely free.

ROD has redefined denim, seamlessly blending fashion, quirk, and impeccable design to create products tailored for Gen Z's discerning tastes. This Raksha Bandhan, embrace tradition with a modern twist. ROD jeans symbolize the bond and protection that Raksha Bandhan represents, making them an ideal gift choice.

"ROD jeans make for a perfect Raksha Bandhan gift as they blend tradition with the preferences of Gen Z, making them an ideal choice for a sister who appreciates both style and cultural values. The jeans cater to her generation's taste while symbolizing the strong bond and protection that Raksha Bandhan signifies," shared Gurpreet Singh, Director of River of Design (ROD).

Elevate your Raksha Bandhan celebrations with ROD's iconic denim and cotton-based products.