New Delhi, August 2023.
Savoring the rich aroma of a freshly
brewed coffee while knowing it comes from a sustainable and responsible source
is a joy that Costa Coffee has made possible for its customers in India. Beyond
serving the perfect cup of coffee, Costa Coffee takes pride in its resolute
commitment to making a positive impact on our planet and the communities it
serves in this diverse and culturally vibrant nation. With a profound understanding,
Costa Coffee recognizes that a sustainable coffee business transcends from mere
quality beans. It wholeheartedly embraces nurturing the environment and
empowering coffee growers. From collaborating with the Rainforest Alliance to
promoting ethical sourcing and environmental stewardship, this coffee giant is
leading the way in responsible initiatives says Vinay Nair, General Manager,
India & Emerging Markets, Costa Coffee. Here’s how:
Brewing a Better World: Costa
Coffee's Coffee with a Conscience: In a country where tea has been a traditional favorite,
the love for coffee has reached the hearts of Indians, blossoming into a global
symphony of shared passion and cherished moments. Costa Coffee embraces the
growing love for coffee in India with open arms and an unwavering commitment
towards environmental stewardship. To ensure that each cup of coffee leaves a
positive footprint, Costa Coffee sources its coffee beans responsibly. The
coffee giant recognizes the importance of a sustainable coffee supply and has
collaborated with the Rainforest Alliance, a non-profit organization working to
create a future where people and nature thrive in harmony. Since 2008, Costa
Coffee and the Rainforest Alliance have been working together to address
pressing environmental issues, changing the way coffee is produced, sourced,
and consumed in India. By supporting sustainable coffee farming practices,
Costa Coffee contributes to preserving India's rich biodiversity and ensuring a
brighter future for coffee-growing communities.
Nurturing Dreams: Costa Foundation's
Impact through Educational Initiative: Recognizing the vital role of
coffee-growing farmers in the business,Costa Coffee embraces the responsibility
of supporting these communities by establishing the Costa Foundation. With a
mission to provide access to quality education in remote rural areas of some of
the world's poorest countries, the Costa Foundation funds schools and projects
that build new educational facilities, extend existing ones, invest in water
supplies and electricity, furnish classrooms with essential technology,
construct toilets and teacher accommodations, promote gender equality, and
create land for practical learning. This comprehensive approach spans across
ten different countries in the world uplifting communities, and empowering
future generations through education, making a meaningful impact on the lives
of thousands of children.
Healthier Indulgences: Costa Coffee's
Commitment to Customer Wellbeing: In India, as coffee enthusiasts
indulge in the delightful offerings of Costa Coffee, they can revel in the
knowledge that they are making a suitablechoice. Costa Coffee's classic coffee
range in the country is crafted without any added sugar. Costa Coffee strikes a
perfect balance, enabling Indian coffee lovers to savor delicious beverages
while prioritizing their well-being.Coffee connoisseurs have the option to
select from a range of milk alternatives, accommodating dietary preferences,
like soy milk and oat milk. Through their unwavering commitment to taste and
nutrition, Costa Coffee sets a new standard, inspiring a world of wholesome
coffee experiences throughout India.
As we savor each cup of Costa Coffee,
we become part of a bigger story that embraces love for coffee, mindful choices,and
a vision for a greener and better tomorrow.