New Delhi, February
2024.
Aligning with the strategic roadmap for the Indian market, South African Tourism is delighted to announce the 2024 edition of its annual India roadshow. Serving as an essential tool in promoting travel and tourism for the Rainbow Nation, the roadshow for the first time ever will enter the pink city of Jaipur. Scheduled from 12th -16th February 2024, the event will further move to other significant Indian cities, namely –Delhi, Ahmedabad, Bengaluru, and Mumbai in the respective order.
The 20thannual roadshow schedule marks a vital
milestone in South African Tourism’s efforts in the Indian market. It will
witness the unveiling of the tourism board’s year-long plan to engage with
Indian consumers. The novel insights leading to redefined approach will enable
the trade partners to tap into India’s growing outbound travel market. Commencing
in Jaipur the inaugural roadshow will be complemented by a panel discussion on
11th February 2024 and agala for more than 150 key delegates and trade
partners bringing on ground the sights, sounds, culture, and cuisine of South
Africa.
India is currently one of the top three focus
markets for South African Tourism across the globe and holds a position of
strategic importance. Led by Ms. Neliswa Nkani – Hub Head – Middle East,
India and Southeast Asia, South African Tourism the roadshow remains an
integral tool in attracting ‘more & more’ consumers to the Rainbow Nation. For
years, India has been one of the largest source markets to many destinations
across the globe. Owing to the recent uptick in its appetite for outbound
tourism, the country is impossible to overlook for any tourism board.
Commenting on the
occasion Neliswa Nkani, Hub Head – Middle East, India and South East Asia,
South African Tourism said“In 2023,
we experienced another year marked by substantial growth in arrivals from the
Indian market. Indicative of our successful strategy, the increase in inbound
tourism to South Africais a testament to our initiatives undertaken in the
preceding year. Through meticulously curated campaigns, we showcased the hidden
beauty of South Africa leading us to achieving an impressive recovery of 82%
of the pre-pandemic level arrivals from India to South Africa.”
She continues “The overwhelming response not only underscores our commitment to
the Indian market but also inches us closer towards our targets of surpassing
pre-pandemic arrival figures. Eager to continue building on the robust
traveller momentum witnessed so far, our 2024 roadshow promises to provide trade
partners with novel and valuable insights. We are confident that our efforts
will assist our Indian counterparts in redefining their approach and equip themselves
with all necessary tools.”
Paving way for mutually beneficial
partnerships with Indian trade buyers, the convention will host more than 40
prominent exhibitors from the Rainbow Nation out of which 14 are SMMEs. It is
also key to note that this year over 40% are new products. Each year, Indian
and South African trade partners come together during the annual trade schedule
and chart the way forward for next phase of growth. Reputed companies such as
Ethiopian Airlines, The Westin Hotels – Cape Town, SA Forest Adventures, and
government authorities such as JoBurg Tourism, WesGro and more will showcase their
latest offerings, promoting comforting stays, thrilling adventures, and
unforgettable experiences.
In 2023, South African Tourism made a giant
leap forward and inched closer to its target of surpassing pre-pandemic arrivals
from India. It is worth noting that Indian travellers are the largest consumer
of adventure in the Rainbow Nation. Besides, the country is also home to the
largest population of Indian diaspora outside India. As the ongoing
conversations for improved accessibility through e-visa pilot program and
direct air-connectivity make headway, the bond between the two nations will
only flourish further. At present, several stop-over flights fly from India to
South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya
Airways and Air Seychelles.