Jaipur, February 2024.

Samsung has a leading role to play in the AI revolution since mobile devices have become the primary access point for AI, said Dr.TM Roh, President & Head of MX Business, Samsung Electronics.His comments come a month after Samsung unveiled its Galaxy S24 series globally, calling it its first AI smartphone.

"Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind,"Dr.Roh said.

Samsung said it has received great feedback about how people actually use Galaxy AI features in their daily lives.

“One of the most welcomed AI features is Circle to Search with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate, Chat Assist and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine,”Dr.Roh said.

Samsung said Galaxy AI is helping people communicate beyond borders, complete everyday tasks easily and so much more. Galaxy users will be able to enjoy more Galaxy AI features as Samsung continuously enhances and grows the mobile AI experience, the company added.

Samsung said in the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

Samsung said there are challenges and responsibilities to consider because AI models are still susceptible to hallucinations, and the debate on intellectual property rights continues.

“It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice,” Dr Roh said.

Galaxy S24 series has seen strong demand in India, with the company securing 250,000 pre-bookings in just three days.