MUMBAI, March 2024.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, visited Samsung BKC at Jio World Plaza, Mumbai for the first time since the store’s opening and underlined the Company’s commitment to the Indian market by bringing AI and hyper connectivity to its tech-savvy consumers. He also invited consumers to come and experience Samsung’s latest AI innovations across its product portfolio, from televisions and digital appliances to smartphones.

“AI will enable connected technologies to improve people’s daily lives while always remaining non-intrusive and in the background. With our model of open collaboration, we want to bring AI and hyper-connectivity to all our consumers. India is the next big playground for AI and our flagship Samsung BKC store is an embodiment of our ‘AI for All’ vision and will showcase ‘One Samsung’. At the various zones of the store, consumers can see our AI vision in reality and experience how smarter, better experiences will redefine how we live,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics.

Earlier this year, Han unveiled Samsung’s ‘AI for All’ vision at CES, showcasing how AI will enable people to experience their devices more intuitively and conveniently than ever before. As part of its ‘AI for All’ vision, Samsung in January unveiled GalaxyAI in its new Galaxy S24 smartphone series.

Han said India is one of the biggest and fastest-growing markets globally and offers a huge opportunity for Samsung.

“India has a large population of tech-savvy young consumers that inspire us to innovate. Here, thousands of young, enterprising youth work at our R&D centres to bring cutting edge technologies such as AI to the world. We are proud of them,” said Han.

Samsung recently inaugurated the connected lifestyle experience store Samsung BKC where consumers can experience ‘One Samsung’. This entails Samsung’s latest AI innovations and how it powers the Company’s connected devices ecosystem.

The Company has been in India for over 28years, having begun operations here in 1995. Samsung continues to be deeply committed to India with two state-of-the-art manufacturing plants, three R&D centres and one design centre that employ thousands of people.