Gurugram June  2024.

Samsung, India’s largest consumer electronics brand, today launched the 2024 QLED 4K TVseries at a starting price of INR 65990 in India. The 2024 QLED 4K TV line-up comes witha plethora of premium features.

The 2024 QLED 4K TV will come in three sizes - 55”, 65” and 75”.It is available on online platforms including Samsung.com and Amazon.in, beginning today.

Powered by Quantum Processor Lite 4K, the 2024 QLED 4K TVseries provides 100% colour volume with Quantum Dot and Quantum HDR. It also comes with 4K upscaling, which enables users to enjoy high-resolution 4K content; Q-Symphony sound technology, Dual LED, Motion Xcelerator for gaming and Pantone Validation, a trusted symbol of colour fidelity for consumers.

“Content consumption has changed rapidly over the past couple of years with users demanding a more immersive and premium viewing experience. To cater to this demand, we have launched the 2024 QLED 4K TV series which is a stepping-stone in the world of premium and elevated viewing experiences. The new TV series provides life-like picture quality with the 4K upscaling feature that refines the content on the screen to near-4K levels, taking the overall viewing experience several notches higher,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Quantum Technology

Going beyond industry standards, the 2024 QLED 4K TV series is adept with Quantum Processor Lite 4K – a powerful processor that optimises viewing and sound conditions.Additionally, the Quantum HDR feature allows a wide range of contrast in cinematic scale. A billion shades of life-like colours comeon screen thanks to Quantum Dot technology, displaying hues accurately even with varied levels of brightness.

Ace Picture Quality

The ultimate 4K upscaling feature delivers superior visual experience - regardless of the resolution of the content users are watching, they can enjoy life-like picture quality as the TVs automatically upgrade tonear-4K levels.Moreover, Pantone Validation certifies the accurate expression of over 2000+ coloursand Dual LED’s innovative backlighting technologybrings bolder contrast by augmenting the backlight colour tone to match the type of content being watched.

Designed for the Future

The2024 QLED 4K TVseries displays a seamless AirSlim design, making it blend into the wall like never before. The boundless screen and adjustable stand elevate the home entertainment set-up. The TV series also enhances the sustainability cohort with assistance from SolarCell Remote that can operate without the need for batteries. In addition, AI Energy Mode provides energy saving benefits.

Brilliant Sound

For a truly immersive content viewing experience, the 2024 QLED 4K TV series features Q-Symphony, OTS Lite and Adaptive Soundfeatures, allowingusers to feel the on-screen motion as if it is real. It creates a 3D surround sound effect throughreal-time content analysis, creating an immersive watching experience.

Gaming Paradise

The 2024 QLED 4K TVseries comes with the Motion Xcelerator and Auto Low Latency Mode (ALLM), optimising competency for gamers. Predicting the movement between the frames, these features improve the smoothness of the screen’s motion and providefaster frame transition with low latency.

Other Smart Features

The 2024 QLED 4K TVseries also features Samsung’s TV Plus service comprising 100+free channels.Furthermore, the built-in Multi Voice Assistant provides customers seamless connectivity, while Samsung Knox, the top-tier security solution, provides a safe home experience.