Launching 100% rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, "The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India."

Enrique Ackermann, Vice President, Technical Innovation and Supply Chain, Coca-Cola India, and Southwest Asia, said, “Our efforts at expanding rPET in India is a testimony of our commitment toincrease the availability of high-quality, food-grade, recycled plastic for consumers in India. With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions,bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.

The Coca‑Cola Company offers 100% rPET bottles in over 40 markets. With the launch of World Without Waste, an ambitious sustainable packaging program, it aims to help collect and recycle a bottle or CAN for every oneit sells by 2030. The goal is to make 100% of its packaging recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.