Bangalore, 01 July 2024.
Toyota Kirloskar Motor has
maintained its strong sales momentum and recorded a growth of 40% in June 2024
by selling 27,474 units. This includes domestic sales of 25,752 units along
with 1,722 units of exports. In May 2023, TKM had sold 19,608 units.
The company also reported success in the first six months of the
calendar year compared to the same period last year, with a growth of 47%.
During the period of January to June 2024, TKM sold 1,50,250 units, whereas in
the same period of CY 2023, TKM sold 1,02,371 units.
Sales Performance:
Timeframe |
June - 2024 |
June - 2023 |
Growth |
Y-o-Y |
27,474 |
19,608 units |
40% |
Timeframe |
January - June 2024 |
January - June 2023 |
Growth |
First 6 months of CY |
1,50,250 units |
1,02,371 units |
47% |
Commenting on the strong performance, Mr. Sabari Manohar – Vice President,
Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Our product strategy and continued focus on offering a delightful
ownership experience across all touchpoints allowed us to maintain a
consistently strong performance. Notably, we achieved our highest ever monthly
sales of 27,474 units in June, and the overall 47% growth for the Calendar Year
highlights the success of our invigorated strategy. Our recently launched Urban
Cruiser Taisor continues to perform beyond expectations with order intake
doubling compared to the previous month. The model's growing popularity
underscores Toyota’s growing presence in the SUV segment. The Urban Cruiser
Taisor which embodies a fusion of style, high performance, fuel economy, and a
striking exterior design is available in three engine options 1.0L Turbo, 1.2L
Petrol and E-CNG options. What makes it an even greater value proposition is
that the SUV is backed by renowned Toyota value-added services
specially designed with Indian customers in mind.
Overall,
our SUV and MPV segments continue to lead our impressive sales surge thus
reflecting a strong consumer preference for these versatile and reliable
vehicles. Beyond our strong presence in major cities, TKM has strategically
increased its focus on rural areas, broadening our customer base and driving
significant momentum.
Additionally, on the lines of offering something new to the
customers, we recently launched company-owned Toyota Used Car Outlet (TUCO) in
New Delhi. Operating under the brand "Toyota U-Trust” our aim is to
provide customers with high-quality, safe used cars, ensuring convenience,
transparency, and peace of mind throughout the buying and selling process.”