Gurugram, August, 2024.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has announced the launch of Aaj Tak HD and The Lallantop on its portfolio. The partnership between Samsung TV Plus and TV Today Network underscores Samsung’s commitment to deliver top-quality programming and meet the evolving needs of viewers in an increasingly connected world.

TV Today Network's FAST channel offering from The Lallantop and Aaj Tak HD, will meet audiences’ need for compelling and premium free content on the biggest screen in the house. The connected TV base in India continues to grow as more households opt for internet-enabled smart TV options.

“Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment and more. This partnership with TV Today Network is a testament to that commitment,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

"We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems,” saidSalil Kumar, CEO - Digital Business, TVTN.

Samsung TV Plus, already delivers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India– all 100% free.