Jamshedpur, September 2024.

Tata Motors, India’s largest commercial vehicle manufacturer, has announced its association with Jamshedpur FC, one of India’s premier football clubs, as the official automobile partner for the next three editions of the Indian Super League (ISL). During these upcoming seasons, Jamshedpur FC will promote Tata Motors’ Intra range of pick-ups, engineered to perfectly suit the needs of customers looking for higher load carrying capacity and better driveability.

Commenting on the announcement, Mr. Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, "Football is more than just a sport, it brings people together. As Jamshedpur is the cherished home ground of the Tata group, we are happy to associate with Jamshedpur FC – one of the strongest teams in the Indian Super League. This partnership between Tata Motors and Jamshedpur FC is a natural fit, as both entities represent the spirit of 'Har Din Jitaye' or 'Win Everyday’. Just as Jamshedpur FC strives for victory on the field, our Tata Intra is designed to help our customers achieve daily wins in their businesses. The Intra, with its promise of uninterrupted operations and higher profits, mirrors the dedication and performance of the Jamshedpur FC team. We look forward to a successful collaboration that celebrates the pursuit of excellence."

Jamshedpur FC’s Chief Executive Officer, Mr. Mukul Choudhari, said, “We are delighted to extend our partnership with Tata Motors as Jamshedpur FC’s official automobile partner for the next three seasons of the Indian Super League. This collaboration has been an integral part of our journey since the club's inception, and it is an honor to promote Tata Intra Trucks, a brand that symbolizes reliability and innovation. Together, we aim to continue our growth both on and off the field, while engaging our passionate fans with the values we share.”

As part of this partnership, Jamshedpur FC's official kit for the upcoming season will prominently feature the Tata Intra logo on the sleeves of the match jerseys as well as on the team's shorts. Additionally, Tata Intra advertisements will be showcased on LED perimeter boards during all Jamshedpur FC home matches.

Jamshedpur FC is one of India’s premier football clubs, setting a benchmark for professionalism by winning the ISL League Winners' Shield in the 2021–22 season, their first major trophy. The club enjoys strong support, with an average attendance of 20,000 spectators at ISL matches. Jamshedpur FC also stands out as the only Indian club to own its stadium, the JRD Tata Sports Complex, and boasts separate training facilities for both its senior and youth teams.

Built on Premium Tough design philosophy, the Intra has been popular in its segment for its superior driving comfort, fuel economy and offers excellent customer experience. Tata Intra comes with a promise of superior performance, faster turn-around time and maximum earning potential for its owners. The Intra is available in five variants – V10, V20 Bi-Fuel, V30, V50 and V70, with varied deck configurations and is ideal for wide variety of applications.