Gurugram, September 2024.

The Coca-Cola Company and Marvel unveiled their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.

The unique collaboration features bespoke illustrations of over 30 characters from across the Marvel Universe—from Ant-Man to Captain America—on Coca‑Cola and Coca‑Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black tones. Scannable QR codes unlock Augmented Reality (AR) animation experiences for each hero or villain, where consumers can collect all 8 characters to download an exclusive Marvel® poster. 

The collaboration is supported by an immersive, multifaceted campaign anchored by a global brand film. In the commercial, a woman accidentally puts an entire comic book world in danger before the “Real Magic” of Coca‑Cola unites the Marvel Universe to save the day.

Fans have the chance to collect character cans, as packaging is available on shelves, where they can experience uplifting moments of joy with both Coca-Cola and Marvel characters.